Quattro Wireless (www.quattrowireless.com), North America's premier mobile ad network, today announced a strategic relationship with Microsoft Advertising to help advertisers and agencies plan, buy and execute mobile advertising as part of their integrated marketing campaign.
Quattro's sophisticated ad targeting platform and premier publisher inventory will have the ability to accept traffic from Microsoft Advertising's Atlas Media Console buy-side ad serving technology, which will offer advertisers and agencies an efficient option in setting up, tracking, billing and measuring an integrated mobile campaign.
With this strategic collaboration, mobile campaigns are set-up through the Microsoft Advertising's Atlas Media Console and, together with Quattro's ad-targeting platform, can be seamlessly served across any publisher within the Quattro Ad Network. The Quattro partner integration simplifies the complexity of mobile media planning and buying by refining the targeting method and dynamically serving ads based on the consumer's mobile device and relative screen size. Additionally, media planners and buyers will be able to work directly with Quattro's premier publisher network to extend their reach and placement options.
"We view our relationship with Microsoft as a watershed moment for the mobile advertising industry," said Steven Rosenblatt, Vice President of Advertising Sales for Quattro Wireless. "We are seeing unprecedented demand for buying mobile advertising inventory and this critical
solution will simplify the process for the advertisers and agencies and revolutionize how they buy, manage and measure their media campaigns."
"Advertisers are eager to track and measure their digital advertising campaigns holistically, across the PC, mobile devices and other emerging technologies," said Ryan Mackle, director of Display Sales Product Management for Microsoft Advertising. "We are excited to enable our customers with the tools and services they need to measure media across the digital channels."
The relationship illustrates Quattro's leadership in media buying and planning solutions and their vision for advancing mobile as a key marketing platform. All agencies using Microsoft Advertising's Atlas Media Console will be able to take advantage of the built-in advertising tools for increased accessibility to Quattro's network and simplified processes for the inclusion of mobile advertising.
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About Quattro Wireless
Quattro Wireless is North America's best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry's only pre- and post-click technology platform, Quattro provides category leading publishers and premium branded advertisers with a turnkey solution to extend their internet offering to the mobile web. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Publishers leverage Quattro's proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit www.quattrowireless.com.