SnapTell <http://www.snaptell.com>, the leading provider of image recognition-based mobile marketing solutions, announced today that the Winter 2009 issue of Martha Stewart Weddings is enabling marketers to provide interactive or "live" advertisements in the publication. The magazine features more than 200 advertisers giving tips from the Martha Stewart Weddings archives, special offers, store locators, ringtones and wallpapers. Martha Stewart Weddings is the first bridal magazine to use SnapTell technology with interactive advertisements.
On newsstands December 29, 2008, the issue allows readers to snap pictures of featured advertisements with a cell-phone camera, send the image to martha@snaptell.com or the short code 707070 (for AT&T and Verizon phones) and instantly get back content from that advertiser.
"We are committed to delivering innovative ways for our advertisers to build on our relationship with readers," said Amy Wilkins, Senior Vice President, Publisher, Martha Stewart Weddings. "We know our bride is shopping every page of our magazine as she plans her big day. This program allows us to increase her engagement with us and many of our advertisers at a critical time in her planning process. SnapTell's ease of use and on-demand utility make this an effective and far-reaching solution."
SnapTell's "Snap.Send.Get" solution provides advertisers with a compelling way to reach a broad audience by delivering customized content. That content can include coupons, videos or photos, website links or product information, directly from the pages of the magazine. SnapTell's "Snap.Send.Get" works with virtually all camera phones, does not require the consumer to download any special software and is an opt-in solution for the reader. It is also fully trackable, providing clear ROI for participating advertisers.
"Our technology provides the perfect platform for Martha Stewart Weddings to give their advertisers a stronger ability to engage with their audience. Martha Stewart Weddings and their advertisers have used our solution brilliantly," said Gautam Bhargava, Chief Executive Officer and Founder of SnapTell. "The mobile industry is poised for explosive growth and SnapTell's ‘Snap.Send.Get' solution is allowing publications of all sizes to engage readers and drive brand recognition for advertisers."
About SnapTell
SnapTell is revolutionizing the way consumers and marketers connect. Using a camera phone and SnapTell's innovative image-recognition technology, users can easily and instantly access requested information and content. Marketers can effortlessly create high-impact campaigns using existing collateral and can alter their messaging on the fly in response to SnapTell-provided actionable metrics. Marketers at major brands, publishers and agencies are currently using SnapTell's Snap.Send.Get mobile marketing solution to deploy interactive mobile marketing campaigns. For further information on the company visit: www.snaptell.com <http://www.snaptell.com>.
About Martha Stewart Weddings
Martha Stewart Weddings is the top selling bridal magazine on newsstands and provides high value brides with ideas and advice for the dress and beyond. The magazine inspires and informs readers by fusing impeccable style with beautiful, creative ideas for every detail of the most important celebration of their lives.