ImpreMedia, the No. 1 Hispanic News and Information Company in the U.S. in Online and Print, announced today that it will market Televisa's mobile content to the Hispanic community in the U.S. through a partnership with globefish, an innovative solutions provider in digital and mobile content distribution and advertising.
ImpreMedia will now provide popular mobile content to the US Hispanic market from Televisa, the largest media company in the Spanish-speaking world. The mobile offering will include ringtones, wallpapers, music, games and other downloads from Televisa's highly popular television and music programming and celebrities ranging in cost from $0.99 to $4.99. This content will be marketed and promoted to the U.S. Hispanic market through impreMedia's award winning publications and new online portal, impre.com ( http://www.impre.com) for direct download to the mobile handset.
Approximately 71% of English-speaking Hispanics consume mobile content in the U.S., making them among the most active and engaged mobile-content consumers, according to M:Metrics, citing a general market average of 48%. "It's our goal to serve the US Hispanic community," said Arturo Duran, CEO of impreMedia Digital. "Together with Televisa and globefish, we will now be able to bring Latino's of all ages the best of Hispanic entertainment, directly to their most personal device - the mobile phone."
ImpreMedia's newspaper readers and online community will be able to download the content directly to their mobile devices, such as cell phones and PDA's, via a dedicated short code after browsing handpicked selections showcased in the print publications and the online site. "ImpreMedia is thrilled to be able to offer Televisa's mobile content through this partnership with globefish." said Duran. "globefish's experience in mobile content and services and proactive involvement in our overall mobile strategy will help us to guarantee an excellent customer experience."
"We are delighted to play such a significant role in aligning two leading media companies in an effort to serve new products and solutions to the growing US Hispanic market, starting with mobile content from Televisa's high profile catalogue," said Jennifer Koster, CEO of globefish. "ImpreMedia is the ideal partner to deliver Televisa's mobile content, its unique relationship with millions of US Hispanics will provide all parties the ability to greatly increase their market reach, and allow globefish to extend the success of Televisa and Esmas from Latin America into the US."
ABOUT GLOBEFISH
globefish monetizes content and creates unique advertising and sponsorship opportunities for brands through its network of leading digital media channels and innovative applications. globefish takes an active role in identifying and executing business opportunities in digital and mobile as integrated components to traditional business models in media, entertainment, telecommunications and advertising. For its media clients, globefish enables diversification of revenue streams with solutions including mobile content, mobile advertising, and cross platform products that fully integrate web and mobile offerings with an approach designed to optimize reach and exposure.
ABOUT TELEVISA
Grupo Televisa S.A. is the largest media company in the Spanish-speaking world, and a major player in the international entertainment business. It has interests in television production and broadcasting, programming for pay television, international distribution of television programming, direct-to-home satellite services, publishing and publishing distribution, cable television, radio production and broadcasting, professional sports and show business promotions, paging services, feature film production and distribution, dubbing, and the operation of a horizontal Internet portal.
ABOUT IMPREMEDIA
ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. ImpreMedia's multi-platform offerings range from Online to Video, Mobile and Print and encompass 28 properties, including the portal http://www.impre.com and its McClatchy partners. 35% of all U.S. Hispanic adults use an impreMedia product. The company is also the nation's largest Hispanic newspaper publisher with newspapers in the top 7 U.S. Hispanic markets, reaching 17 markets total and representing 64% of the U.S. Hispanic population. Its leading publications include La Opinion in Los Angeles and El Diario La Prensa in New York. York. For more information, visit: http://www.impremedia.com.
ImpreMedia portals and publications websites are: www.impre.com, www.imprerewards.com, www.lavibra.com, www.impreautos.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.diariosrumbo.com, www.vistamagazine.com, and www.contigola.com.
SOURCE: ImpreMedia