Virgin Mobile USA to Present Highly Anticipated Circus Tour Starring Britney Spears

PRNewswire

WARREN, N.J.
(:VM)

Exclusive Access For Fans & Customers Including Chance to Win Sneak Peek at Final Dress Rehearsal

WARREN, N.J., Jan. 29 /PRNewswire-FirstCall [1]/ -- Virgin Mobile USA [2], a leading provider of both prepaid and postpaid wireless services, announced today its title sponsorship of the upcoming Britney Spears [3] concert tour. The tour, to be titled "Virgin Mobile Presents the Circus [4] Starring Britney Spears," features special guests The PussyCat Dolls. The circus-themed tour is due to kick off in New Orleans on March 3, 2009 with a planned 31 dates in the United States.

"I'm thrilled to partner with Virgin Mobile on my tour," said Britney Spears. "They will have cool opportunities for my fans and me to connect, and they'll bring a lot of excitement to the tour."

As part of the sponsorship, some lucky fans will have the chance to catch a sneak peek at one of the most highly anticipated tours of the year, by attending Britney's final private dress rehearsal in New Orleans on March 2. Virgin Mobile USA will also have VIP ticket giveaways for tour dates around the country.

"Britney's draw is undeniable and her show is sure to be one to remember. We're very proud to help deliver what will be the tour of the year!" said Bob Stohrer, Chief Marketing Officer, Virgin Mobile USA. "We'll provide special access and exclusive opportunities for our customers and her millions of fans including behind-the-scenes events."

In conjunction with sponsorship of the "Circus" tour, Virgin Mobile USA plans to launch its new Ocean 2 [2] multimedia device. Select fans at the private show will be given an Ocean 2 to chronicle the event. This "Ocean 2 Camera Crew" can blog, IM, email, post to social networking sites and send photos from this one mobile phone to share with friends and fans

Virgin Mobile USA will partner with Virgin Mobile Canada to extend Virgin Mobile's sponsorship to Britney's five scheduled shows north of the border.

"Britney Spears is about to bring some much needed heat to Canada with what promises to be the tour of the year," said Nathan Rosenberg, Chief Marketing Officer, Virgin Mobile Canada. "We're beside ourselves with excitement and have some truly brilliant ways we'll let Virgin Mobile customers get access to all areas."

Britney Spears has sold more than 83 million albums and grossed over $350M in ticket sales. She now stands at the threshold of a new chapter in her career. On December 2, 2008, Britney released her new album, "Circus" which sold over 500,000 copies in its first week of release and debuted at number one in the United States and five other countries. To date, "Circus" has sold more than 3 million copies worldwide.

AEG, one of the leading sports and entertainment presenters in the world, is the promoter of the "Circus" tour.

About Virgin Mobile USA

Virgin Mobile USA, Inc., through its operating company Virgin Mobile USA, L.P., offers millions of customers control, flexibility and choice through Virgin Mobile's Plans Without Annual Contracts and postpaid offerings through Helio [5] By Virgin Mobile, with national coverage for both powered by the Sprint PCS network.

Virgin Mobile USA is known for its award-winning customer service, with 90% of its own customers reporting satisfaction. Virgin Mobile USA allows customers to earn free minutes in exchange for viewing advertising content online through the innovative Sugar Mama [6] program. Virgin Mobile USA's full slate of smart, stylish and affordable handsets are available at approximately 40,000 top retailers nationwide and online at http://www.virginmobileusa.com/ [2], with Top-Up cards available at more than 140,000 locations. Helio's advanced devices like the Ocean and unlimited All-in voice plans can be explored at http://www.helio.com/ [5].

 

About Virgin Mobile Canada

The Virgin Mobile group of companies has attracted more than 10 million customers worldwide. As the No.1 mobile youth network, Virgin Mobile Canada's mission is to connect, entertain, and reward like nobody else. Its simpler, better deals offer customers control, flexibility, and choice to design mobile packages that truly work for them. J.D. Power and Associates ranked Virgin Mobile Canada highest in customer satisfaction with prepaid wireless service, for four years in a row*, 91% of customers would recommend Virgin Mobile to a friend, and a 2007 independent survey confirmed that Virgin Mobile has the happiest customers of any of the national cell phone companies in Canada.

 

Virgin Mobile phones are available at more than 4,000 locations with Top-Up cards available at more than 10,000 locations in Canada. Virgin Mobile products can also be purchased online at www.virginmobile.ca [7] or by calling 1-888-999-2321.

 

*J.D. Power and Associates 2005-2008 Canadian Wireless Customer Satisfaction Studies(SM). Study based on 14,932 total responses from consumers with prepaid wireless service. Proprietary study results are based on experiences and perceptions of consumers surveyed in October 2008. www.jdpower.com [8]

Photo: http://www.newscom.com/cgi-bin/prnh/20070613/VIRGINMOBILE [9]
http://www.newscom.com/cgi-bin/prnh/20090129/NY64052 [10]
http://photoarchive.ap.org [11]
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PRN Photo Desk, photodesk@prnewswire.com

SOURCE: Virgin Mobile USA