Quattro Wireless (www.quattrowireless.com), mobile's trusted ad network, today announced a strategic global expansion of its leading premier mobile ad network to Western Europe, Australia, New Zealand, South Africa and Asia. Quattro will now accept Internationally-focused, and country-specific Publishers and Advertisers into its network.
Spurred by market growth and increased demand for broader consumer reach, Quattro's industry-leading performance ad network for Fortune 500 brands and global-minded direct marketers has been extended to new continents. Under this worldwide expansion, Quattro's unrivaled premier network, from exclusive brand publishers to top application providers, can monetize their global mobile footprint in any channel (web, SMS, video, applications) and on any platform (iPhone, Blackberry, Android, Symbian). By leveraging Quattro's turnkey ad sales and operations, sophisticated platform and full-service experience, global and territory-centric leading publishers can realize superior monetization and increased interactivity. In tandem, advertisers will now be able to take advantage of Quattro's exclusive and diverse publisher inventory to launch country-specific campaigns that leverage Quattro's proprietary targeting and audience segmentation technology.
The global announcement precedes Quattro Wireless' participation in Mobile World Congress 2009, scheduled in Barcelona, Spain, on February 16-19.
"Mobile has a global audience and Quattro has extended its industry-defining premier network to reach it," said Andrew Miller, chief executive officer of Quattro Wireless. "It is a natural evolution to provide our experience, innovation, service and reach to brands and direct marketers on the global stage. Given the current economic climate, it is an especially opportune time for Quattro to demonstrate to marketers around the world, how mobile, and Quattro, can deliver unprecedented reach, targeting and positive ROI."
About Quattro Wireless
Quattro Wireless, mobile's trusted ad network, leverages sophisticated technology and exclusive premier partnerships to create unrivaled reach, consumer engagement and efficiency for today's marketers and advertisers. Quattro is dedicated to delivering service excellence and turnkey solutions to optimize digital performance across all channels (mobile web, SMS, applications, video) and platforms (iPhone, Blackberry and Android). Fortune 500 brands and direct marketing leaders seek Quattro's global reach, dynamic targeting, advertising innovation and transparent practice. Category-leading publishers leverage Quattro's proprietary platform to realize the economic power of the mobile web. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit www.quattrowireless.com.