4INFO, a leading mobile media company and pioneer of SMS (short message service) advertising and publishing services, announced today the release of its AdHaven Server. Now mobile operators, content publishers and SMS aggregators from anywhere in the world can leverage their current SMS publishing infrastructure and begin generating advertising revenue through integration with 4INFO's AdHaven Server. Through AdHaven, partners can tap into 4INFO's industry-leading advertising serving solution and services, including ad sales and operations, campaign management/optimization and billing. AdHaven integration is available to any SMS publisher and works over any SMS short code.
Publishers and aggregators of mobile content can easily integrate to AdHaven APIs. In addition to ad serving, AdHaven includes capabilities such as advertising campaign management, ad targeting, ad sales and a reporting suite. AdHaven partners can tap into all of 4INFO's marketing solutions including Click-to-WAP, Click-to-Call, Click-to-Video and more.
The first commercial deployment of AdHaven is with VeriSign's Messaging and Mobile Media division, a leading provider of global application services that reliably deliver SMS, multimedia messages (MMS), and mobile content across wireless operators and mobile devices. VeriSign provides SMS connectivity to more than 3 billion wireless subscribers and its customers including many leading corporate brands. Participating publishers can either sell their own ad inventory or participate in the 4INFO SMS Advertising Network, the leading SMS advertising network in the US.
Current publishers on the 4INFO network such as NBC, USA TODAY, and IAC have run successful advertising campaigns for advertisers such as JC Penney, Philips-Norelco, Toyota, Ford, GM, Amtrak, Coors, McDonalds, and Marriott Hotels. AdHaven extends the power and reach of the 4INFO advertising network to publishers who already have SMS connectivity, as well as to international publishers.
"There's a growing demand for mobile ad services around the globe and we're proud to announce that 4INFO can meet the needs of just about any operator or SMS publisher today," said CEO of 4INFO, Zaw Thet. "Because of AdHaven's flexibility combined with 4INFO's expertise in mobile ad targeting and insertion, no mobile content is off limits or out of scope -- and all SMS publishers are capable of turning a cost center into a revenue stream."
The 4INFO advertising network of over 16 million users is ad-supported, with 4INFO customizing targeted, interactive SMS, WAP and mobile video campaigns on behalf of its advertising partners and publishers. 4INFO delivers over eighty million real-time, user-requested answers and alerts via text message per month.
About 4INFO
4INFO is a mobile media company that connects brands, agencies, and publishers with mobile audiences. With high quality SMS content, targeted mobile advertising, and integrated campaigns across all types of media, 4INFO provides agencies and brands with the means to reach and engage a growing network of mobile consumers. 4INFO pioneered the development of ad-supported text message services and is the largest provider of SMS content and services in North America. As experts in mobile advertising, the company uses SMS as an entry point to drive rich media experiences on mobile phones. 4INFO's consumer services provide real-time SMS information and entertainment messages on subjects ranging from sports and weather to celebrity gossip and stock market news. Headquartered in San Mateo, Calif., with additional offices in Chicago and New York, 4INFO is backed by Draper Fisher Jurvetson, Gannett Company, Inc., The Peacock Equity Fund: the joint venture between GE Capital's Media, Communications & Entertainment finance business and NBC Universal, Sand Hill Capital, Selby Ventures and U.S. Venture Partners. Learn more at: http://advertising.4info.net or text "advertise" to 44636.