Cricket Communications, Inc, a leading provider of unlimited wireless services and a wholly-owned subsidiary of Leap Wireless International, Inc. (NASDAQ:LEAP), and LiveWire Mobile, Inc. (NASDAQ:LVWR), a leading provider of managed mobile personalization services, today launched Mobile Music, allowing Cricket customers to easily download songs directly to their wireless devices and/or personal computers.
Customers can search music by artist, album, song and genre to purchase tracks and download them directly to their Cricket phone for $1.99 each, or receive three download credits for a $5 monthly charge. Songs are available online at www.mycricket.com for $.99 each and customers can use Cricket's Music Manager software to sideload the tracks to their mobile phone, or buy two copies of each song, one for their PC and one for their phone for $2.25 per song.
To kick-off the new Mobile Music offering, Cricket has partnered with Grammy-nominated artist and record producer Soulja Boy Tell ‘Em for a multifaceted promotion featuring his new hit single "Kiss Me Thru the Phone." Through February 14, ringback tone subscribers can get a limited license free copy of the new single to be used for two weeks, the first 100 customers to download the track each day during the promotion will receive it for free, and customers will have a chance to enter an online contest to win one of 500 Samsung Jet Set handsets and a free month of Cricket service. Additionally, ringback tone, Mobile Music and Mobile Video customers can enter a download to win contest, whereby each download or new subscription is a chance to win a trip for two to see Soulja Boy Tell ‘Em in concert and an exclusive meet and greet.
"Cricket Mobile Music is a great way for our customers to enjoy their favorite music while on the go without the need to cart around another music-only device," said Jeff Toig, vice president of product marketing for Cricket. "Our customers have demonstrated a desire to personalize their phones with music-related features such as ringtones, ringback tones and mobile video. Mobile Music lets users further personalize their phones, making Cricket a one-stop shop for both their communications and mobile entertainment needs."
Cricket's Mobile Music service is fully managed by LiveWire Mobile. "We are pleased to provide Cricket with another service from our mobile personalization suite," said Joel Hughes, CEO of LiveWire Mobile. "Our music merchandising expertise and extensive content library will provide customers with a fun and easy mobile music experience and help drive customer usage and adoption."
Customers can sign up for Mobile Music over the air, online or at Cricket stores and dealers. To experience the Mobile Music customers need a music-capable Cricket 3G handset, with an integrated music player and memory card. Mobile Music is currently available on Cricket's 3G devices, including the Motorola ROKR, KRZR, SLVR and RZR2; and Samsung JetSet, r610 and r500.
For more information, visit www.mycricket.com.
About Cricket
Cricket is a simple, affordable wireless service offering consumers and local businesses a flat-rate unlimited service over the latest technology, high-quality, all-digital CDMA2000 1X and 1xEV-DO wireless network. Designed for customers whose basic and advanced wireless needs have not been met by traditional communications companies, Cricket is the pioneer of unlimited services with no long-term commitments or credit checks required. Cricket offers customers access to a variety of the latest devices and feature-rich mobile applications such as unlimited text, instant and picture messaging, Mobile Web, popular games, ringtones and wallpapers. For more information on Cricket, visit www.mycricket.com. Cricket services are offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.
Leap is a U.S. registered trademark and the Leap logo is a trademark of Leap. Cricket, Jump, the Cricket "K" and Flex Bucket are U.S. registered trademarks of Cricket. In addition, the following are trademarks or service marks of Cricket: Cricket By Week, Cricket Choice, Cricket Connect, Cricket Nation and Cricket PAYGo. All other trademarks are the property of their respective owners.
About LiveWire Mobile
LiveWire Mobile, Inc. (NASDAQ: LVWR) is a leading provider of managed personalization services for mobile operators. LiveWire Mobile's integrated suite of music and video services includes ringback tones, ringtones and full track downloads, as well as dedicated content and service marketing. LiveWire Mobile makes mobile personalization services easier to use and helps operators drive service usage and adoption. For more information, please visit www.livewiremobile.com.
LiveWire Mobile is a registered trademark of LiveWire Mobile, Inc.