Shazam, the world's leading mobile music discovery provider, today celebrates the popularity of its award-winning music recognition application. Since September 2008, Shazam has grown from 20 million users to 35 million worldwide, with over a million tracks now being tagged every day across the world.
Following its introduction seven years ago, Shazam's success has been driven through its partnerships with many of the world's leading carriers and handset manufacturers. In demonstration of this: Shazam, already deployed by 75 carriers across 60 countries, was recently voted as the Best App Ever for 20081 on the iPhone (downloadable from the Apple App Store), and was also one of the most popular applications on the day that the Android Market launched.
Andrew Fisher, Shazam's CEO said: "Shazam has become a worldwide phenomenon and we have made significant progress in making music recognition ubiquitous on mobile phones. With consumers tagging an average of ten tracks a month, we're confident that this exponential growth of end-user adoption will continue throughout 2009 with an anticipated 50 million Shazamers before the end of the year."
The ‘stickiness' of the application with consumers, generating over 100 million page impressions a month, demonstrates that Shazam can also offer advertisers a great way to promote their message. Shazam's applications offer consumers a detailed experience that takes them on a music journey from capturing new music, discovering more about the artist to sharing the moment with friends. Shazam can use this premium content to offer advertisers highly targeted marketing based on music lovers interests and preferences; knowing their likes, advertisers can send them relevant information such as when an album launches in store, or when concert dates are announced.
The popularity of Shazam shows that it is a driving force in mobile music, and has cemented its value to carriers, handset manufacturers, artists, labels and advertisers to create significant value from this new era.
For more information about Shazam, please visit www.shazam.com.
1 148 apps Best Apps Ever Awards: http://bestappever.com/awards/
About Shazam Entertainment
Shazam is the world's leading mobile music discovery application, enabling consumers to experience and share music with others across mobile devices and the internet. With more than 35 million end-users since its launch as the first mobile-specific service to help consumers discover new music seven years ago, Shazam has created a new way for music lovers to connect to each other through their music tastes and preferences.
Headquartered in London England, Shazam's solutions enhance the music strategies of more than 75 carriers across 60 markets globally, including AT&T, T-Mobile and Vodafone.
The Shazam Tag Chart, generated by the company's mobile music recognition service, is constantly referenced by the music industry as a true indicator of market interest in pre-release material and a monitor of the hit potential of a track or artist.
Shazam's successes have been recognized through numerous awards, including the Mobile Entertainment Award for Best Music Service Provider.