Openwave Systems Inc. (Nasdaq: OPWV), one of the world's leading software innovators enabling revenue-generating personalized services which converge the mobile and broadband experience, today revealed some key usage trends for the mobile internet in North America, based on its Mobile Analytics product. One theme in particular is that social networking is the number one area of interest to the mobile internet user. The top two search terms on both Google and Yahoo! OneSearch were the major social networking sites Facebook and MySpace, suggesting a significant appetite for mobile social networking. In addition to the named social networks, 'social networking' was also the top category of search terms found by Openwave's research.
Reflecting the trend that social networks and carriers may be underserving mobile social networking is the fact that the mobile-tailored social network Mocospace, a Boston-based startup that provides a social network for mobile phone users, attracted far more of mobile internet users' time. Mocospace users spent an average of 6.05 minutes online per session, versus MySpace's 3.79 minutes and Facebook's 1.89 minutes, suggesting that more effort to tailor social networking sites to the mobile environment could lead to greater data usage and customer satisfaction.
"Barriers that were slowing mobile internet usage have been falling, permitting the more recent rise of the mobile internet." said Kathleen Brush, vice president of marketing, Openwave. "More than ever operators are facing challenges to make the mobile internet experience as smooth and enjoyable as possible for their subscribers. By turning mobile internet usage data into an understanding of subscriber behavior, operators can use that knowledge to improve all aspects of the subscriber experience, including making it easier for subscribers to access and interact with social networking when on the go."
Openwave, traditionally known for scalable, reliable mobile and broadband infrastructure solutions, has been building its portfolio of solutions and services that help operators monitor, manage, and monetize the mobile internet. The company?s Mobile Analytics product is one of these new solutions.
In addition, Openwave has been conducting regular webinars on the subject of analytics, attracting attendance from more than 500 companies. One of the most pressing questions that attendees have inquired about is how to manage the countless concerns related to subscriber privacy.
"We are planning an upcoming webinar that focuses on issues related to subscriber privacy, offering advice on how operators can implement manageable opt-in/opt-out practices, and avoid privacy violations," said Brush. "Openwave is committed to being a leading provider of mobile analytics. We expect to announce our next generation of mobile analytics solutions in the second quarter of 2009 that promises to deliver functionality to help operators better manage and monetize mobile internet users," said Brush.
Openwave provides mobile analytics to Tier1 and Tier 2 mobile operators globally. By delivering intelligence about their customers' usage patterns, Openwave Mobile Analytics helps operators drive adoption, minimize churn, improve usage and increase revenues.
For more information about Openwave's upcoming privacy webinar, please visit www.openwave.com [1].
About Openwave
Openwave Systems Inc. (Nasdaq: OPWV) is one of the world's leading innovators of software applications and infrastructure designed to enable revenue-generating, personalized services, including mobile analytics, content adaptation, mobile and broadband advertising, and a suite of unified messaging solutions.
As the communications industry intersects with the Internet, Openwave software enables service providers to converge services, in an effort to increase the value of their networks by accelerating time to market and reducing the cost and complexity associated with new service deployment. Openwave's unique product portfolio provides a complete range of mobile internet service management, messaging, and location based solutions. Openwave is a global company with a blue chip customer base spanning North America, Latin America, Australia and New Zealand, Asia, Africa, Europe, and the Middle East. Openwave is headquartered in Redwood City, California. For more information please visit www.openwave.com.
Cautionary Note Regarding Forward Looking Statements
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1943 and Section 27A of the Securities Act of 1933, including, but not limited to, the aforementioned focus on network-based offerings and the anticipated impact on Openwave's financial statements. These forward-looking statements are subject to many risks and uncertainties that could cause actual results to differ materially from those projected. Notwithstanding changes that may occur with respect to matters relating to any forward looking statements, Openwave assumes no obligation to update the forward-looking statements included in this press release.
For a detailed discussion of these and other cautionary statements, please refer to the risk factors discussed in the Company's filings with the U.S. Securities and Exchange Commission ("SEC"), including, but not limited to, the Company's Annual Report on Form 10-K for the fiscal year ended June 30, 2008, its Quarterly Reports on Form 10-Q for the quarters ended September 30, 2008, December 30, 2008, and any subsequently filed reports. All documents also are available through the SEC's Electronic Data Gathering Analysis and Retrieval system (EDGAR) at www.sec.gov [2] or from Openwave's website at www.openwave.com.
Links:
[1] http://www.openwave.com/us/about_openwave/webinars/regform_0309a.htm
[2] http://www.sec.gov/