LG Electronics (LG), a worldwide technology and design leader in mobile communications (KSE: 066570.KS) and GeoSentric Oyj's (NASDAQ OMX: GEO1V), GyPSii business unit (www.gypsii.com), today announced a partnership to embed GyPSii's location-enabled mobile digital lifestyle application on a range of new mobile devices.
Under the terms of the deal, LG Electronics mobile customers will have access to GyPSii's broad range of location-aware functions and mobile lifestyle services - including user generated content sharing, friend finding and social networking application, as well as the ability to view it all on a map - within a single, easy to navigate user interface. The service will be provided in partnership with Intrinsyc, LG's navigation solution provider.
"As demand for Social Networking and Navigation on the mobile phone increases, it is vital that these services form an essential element of the LG customer offering on our new devices," said DooWhan (Paul) Sang, Vice President of LG Electronics, "With its impressive global infrastructure and market reach, GyPSii is clearly leading the way in the mobile social networking space, so we are delighted to have it pre-installed on our new range of next generation devices."
Within the partnership agreement, LG Electronics and GyPSii will share advertising and sponsorship revenues generated by users of GyPSii on the new LG devices. The range will first launch across the Windows Mobile operating system, closely followed by Android and java-enabled devices.
"In partnering with LG Electronics, one of the world's largest manufacturers of mobile devices, we have demonstrated our ability to quickly meet the demands of the industry and provide a mass-market mobile social networking experience that can be accessed by consumers across the globe," said Dan Harple, CEO at GyPSii.
"Our availability in 18 languages, as well as ability to reach specific communities and provide detailed reports on their interaction with an advertisement, coupon or sponsored message, makes us a very attractive option for marketers looking to maximise ROI from their mobile marketing campaigns," continued Harple. "To sign with another industry leader extends the reach of GyPSii still further, so we look forward to working with LG as the GyPSii community builds and we open up new revenue streams across the impressive range of mobile devices."
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About GeoSentric Oyj (GyPSii)
GeoSentric's GyPSii is the market-leading mobile digital lifestyle application and geo-mobility social networking platform: connecting people, places and communities across networks and devices. Based in Salo, Finland and Amsterdam, The Netherlands, GeoSentric operates offices in North America, Europe and Asia Pacific. GeoSentric is listed on the Nordic Exchange (NASDAQ OMX: GEO1V)). For more information, visit www.gypsii.com and www.gypsii.com.cn © 2009 GeoSentric. All rights reserved.
The GyPSii related marks, images and symbols are the exclusive properties and trademarks of GeoSentric and/or it's business units. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners.
About LG Electronics
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2008 global sales of USD 44.7 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems.
LG Electronics Mobile Communications Company (LG) is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology. For more information, please visit www.lge.com