Mobile Content Networks (MCN: www.mcn-inc.com), the leading provider of search management, search merchandising, and PPC vertical paid search programs designed for mobile content promotion, announced today that Fox Mobile Distribution's consumer brand sites Jamba and Jamster content sites have concluded a definitive agreement to deploy the MCN allwords(sm) vertical paid search programs across multiple markets worldwide. The service will initially launch with the search results of carriers in Thailand and Sweden and will later extend to other regions.
"Success in the intensely competitive mobile content industry depends on great content, great customer service, and the most efficient and effective customer acquisition programs," said Kaj Hagros, COO of Fox Mobile Distribution. "This partnership is another step to accelerate our endeavor to have mobile content contextually integrated with consumer's browse and search activities, and also supports our efforts to extend our global leadership in mobile content distribution."
"MCN is focused on what we call 'Search Merchandising' with the goal of creating the most direct, profitable connections between mobile users and the content they want on their phones. We're delighted to add Jamba and Jamster to our growing roster of nearly 200 world-class content providers and to have them adopt allwords(sm) across so many markets simultaneously," said MCN CEO Marc Bookman. "The fact that Fox Mobile Distribution, with its massive annual investment in traditional media and online promotion, is adopting allwords(sm) demonstrates its effectiveness at delivering higher clickthroughs and conversions for both subscription and download services."
About Fox Mobile Distribution
Fox Mobile Distribution (FMD) is one of the world's leading providers of mobile entertainment, capable of reaching over one billion consumers around the globe with a wide offering of mobile products and services. Fox Mobile Distribution connects people with their passions in 38 countries on six continents and in over 20 languages through its cache of popular, award winning consumer brands and services.
Fox Mobile Distribution is a unit of Fox Mobile Group, the mobile content industry's largest vertically integrated company. Headquartered in Berlin, Germany and Beverly Hills, Calif., Fox Mobile Group is wholly-owned by News Corporation.
MCN and allwords(sm) Vertical Paid Search
With more than 30 operator and portal partners reaching 300,000,000 mobile users, MCN has established itself as the leader in mobile content and commerce discovery and transactions. MCN's partners include NTT DoCoMo, Yahoo! Mobile, Nokia WidSets, Thailand's AIS, DTAC, and TrueMove, Scandinavia's, Tele2, Elisa, and DNA, Turkey's Avea, SMART Communications of the Philippines, and numerous other operators and portals in Asia, Europe, and the U.S.
MCN allwords(sm) is a performance-based PPC vertical paid search program designed specifically for mobile content providers selling premium content in high value categories like Music, Images, Games, Video, Shopping, etc. allwords(sm) turns costly search marketing and traditional media spends into Search Merchandising by focusing marketing spend where it matters most: directly on the consumer at the moment of highest interest in a transaction.
Linked to MCN's unique Federated Search platform that connects in real-time to relevant content sources, allwords(sm) delivers transaction-ready users, provides direct, measurable feedback on user behavior and brand support - all with a single purchase of all keywords in a given content category.
More targeted than traditional media buys, online search marketing, or mobile banner advertising, more efficient than affiliate programs, and far easier to manage than other paid search programs, allwords(sm) is setting new standards for clickthroughs, conversions, and efficient cost per acquisition for content providers worldwide.
MCN allwords(sm) has been recognized by Visiongain as the most innovative mobile marketing development of 2008, and MCN was named one of the EContent "100 Companies Who Matter Most in Digital Content" in 2008.