Ortiva Wireless, a pioneer in dynamic delivery of rich mobile content, today announced that Mobix Interactive, a global leader in enabling mobile video-on-demand and TV services, can now provide its clients with a premium solution for delivering enhanced video and TV services following the integration of Ortiva's mobile Video Optimization Gateway (mVOG) into Mobix's Adrenalin platform.
Ortiva's mVOG, being deployed by tier one European operator Vodafone Portugal, delivers the highest quality mobile video viewing experience in varying network conditions by adapting streaming video content in real-time, based on the individual subscriber's changing network conditions. By dynamically shaping video content to each subscriber, mVOG ensures the smoothest and clearest user experience possible, a key factor for driving subscriber uptake, increasing time of video consumption and growing revenue.
Mobix Interactive, an On Demand Group/SeaChange company, provides the enabling technology and media expertise to deploy mobile video services for network operators including O2, 3 and Vodacom. Mobix's exclusive agreement to integrate mVOG into its Adrenalin platform, offered as a managed service environment, provides its clients with a premium solution to achieve an improved quality of service that will distinguish Mobix above its competitors.
"As we migrate to longer form programming we need to ensure a better user experience for our customers and their subscribers," said Damian Mulcock, CEO of Mobix Interactive. "Whilst networks are getting quicker, they are still subject to a high degree of variability in terms of both noise and bandwidth. We are delighted to have integrated Ortiva's adaptive technology into our Adrenalin platform to help overcome these challenges. Using this proven technology, our customers can be confident that this premium solution can provide the competitive advantage they need to build stronger, more loyal viewing audiences and drive greater revenues."
"Our mVOG solution, with its superior viewability, has demonstrated that all mobile video delivery solutions are not created equal," said Marc Zionts, Ortiva CEO. "We are excited to work closely with Mobix Interactive to get more viewers on board by meeting the ‘at home' experience standard subscribers demand. This high profile installation further validates the value and ROI of our mVOG solution."
###
About Mobix Interactive
Mobix provides the enabling technology and media expertise to deploy and manage video services for network operators, media owners and advertisers worldwide.
We already work with some of the world's leading network operators including O2, 3, T-Mobile and Vodafone and leading media owners such as Turner, Universal and Warner Music Group, all of which leverage our technology and media services for a comprehensive media solution.
We strive to deliver value through innovation, expertise and results and these values have enabled us to build long term partnerships with our clients as we lead them through the new generation of media consumption.
Mobix Interactive is an On Demand Group/SeaChange company.
Mobix: mobile media mastered
About Ortiva Wireless
Ortiva Wireless offers the industry's most advanced commercial solution for proactive management of mobile video, allowing service providers to dramatically improve control, quality, and efficiency of rich media content delivery. Ortiva's mobile Video Optimization Gateway (mVOG) extends service reach, increases network efficiency, and improves video coverage density for mobile operators, while dynamically shaping the content to give subscribers the smoothest video and clearest audio experience possible - all regardless of fluctuating and hostile wireless network conditions. To learn more about how Ortiva is accelerating mobile video delivery, visit www.ortivawireless.com. Ortiva Wireless - Amazing Video Wherever You GoTM
NOTE: Ortiva is a trademark of Ortiva Wireless, Inc. All other registered or unregistered trademarks are the sole property of their respective owners.