The Onion, "America's Finest News Source," has selected Quattro Wireless, mobile's trusted ad network, for an exclusive mobile advertising and publishing partnership.
As an exclusive publisher in the Quattro Mobile Ad Network, The Onion will leverage Quattro's full-service Ad Sales and Operations, as well as their technology platform in order to publish daily news and entertainment to a mobile audience. By adding The Onion's dedicated 6 million readers with Quattro's dynamic targeting technology, the partnership creates compelling opportunities for marketers and agencies.
"The Onion is a news and entertainment leader and a perfect fit within the trusted and premier Quattro network. We are thrilled to have The Onion as an exclusive partner," said Lars Albright, Vice President of Business Development at Quattro Wireless. "And, with the power of Quattro's technology and network association, The Onion can extend their reach beyond web and print and realize the power of the mobile web."
Through Quattro's platform, The Onion's web content has been dynamically configured with the layout and navigation specifically adapted for all types of mobile handsets. Additionally, the mobile site has been designed to support audio feeds for The Onion Radio News network.
Said Steve Hannah, CEO of The Onion, the leading satirical publishing company in the U.S.: "Our partnership with Quattro should move us ever closer to our sole goal in business: Total domination of the nation's-and, for that matter, the world's-digital media channels. Teaming up with Quattro pretty much finishes the job."
About Quattro Wireless
Quattro Wireless, mobile's trusted ad network, leverages sophisticated technology and exclusive premier partnerships to create unrivaled reach, consumer engagement and efficiency for today's marketers and advertisers. Quattro is dedicated to delivering service excellence and turnkey solutions to optimize digital performance across all channels (mobile web, SMS, applications, video) and platforms (iPhone, Blackberry and Android). Fortune 500 brands and direct marketing leaders seek Quattro's global reach, dynamic targeting, advertising innovation and transparent practice. Category-leading publishers leverage Quattro's proprietary platform to realize the economic power of the mobile web. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit www.quattrowireless.com.