Buongiorno S.p.A. (MTA, Borsa Italiana: BNG), a leading multinational in digital entertainment, is today presenting, at the Social Networking World Forum (http://www.socialnetworking-forum.com/) in London, the new version of blinko (http://www.blinko.com/en/;jsessionid=D3233EF6D474066D5C8A67880940943F), the first mobile social network which allows users to select 20 people with whom to share constant and meaningful relationships, in total privacy, based at the same time, on timely and up-to-date information.
A recent survey conducted by HPLabs and Cornell University has shown revealing data about the fact that each individual is in regular contact with about twenty people, who represent their key points of reference in everyday life. This means that any social network contains two sub-sets: one packed with "acquaintances" with whom we have little genuine interaction and the other, more select but full of interaction and brimming with confidence. And it is precisely on this sub-set that blinko has decided to concentrate on; thanks to an exclusive SMS notification service, blinko allows you to use the mobile to share and interact with the top "20 favorites", without necessarily having to start a mobile internet session. blinko users can also send 30 free SMS a day to the circle of "20 favorites", as well as follow up to 10 "Channels".
The social network phenomenon has changed significantly in recent months and, just like every mass phenomenon, is developing along lines different from those expected initially. Users of social networks started to use them only on the Internet, often building up huge and endless networks of acquaintances, and consisting of people who, in most cases, do not know one another directly - or with whom no genuine, concrete and continuous relationships exist. The repercussions in terms of privacy and overcrowding have led many people to rethink the practical utility of such extended and non-selective networks. Buongiorno's response is a new strategic approach, which radically changes the social network's boundaries and allows privacy problems to be minimized, thanks to personalized management of the number and type of SMS notifications.