HTC's newest QWERTY smartphone features "Inner Circle" to automatically prioritize email from life's most important people
LAS VEGAS - April 1, 2009 - HTC Corporation today debuted its newest QWERTY smartphone, the HTC SnapTM. Designed with a set of features selected to deliver everything customers need without overwhelming them with things they don't, the HTC Snap makes it easier than ever to stay in contact with life's most important people.
A recent study conducted by Harris Interactive® and commissioned by HTC* found that 44% of US adults are often overwhelmed by the amount of email they receive, and over half (55%) of US adults prioritize five or fewer people with whom they communicate via email. In response to these issues, HTC's innovative Inner Circle feature allows HTC Snap users to press a dedicated Inner Circle key to bring emails from a preselected group of people to the top of their inbox, enabling important messages to be acted upon immediately.
"Recognizing that people are being overwhelmed by an avalanche of email, the HTC Snap introduces Inner Circle, an HTC innovation that makes it easy for people to prioritize messages from the most important people in their lives at the press of a button," said John Wang, Chief Marketing Officer, HTC Corporation. "The HTC Snap represents the latest step in HTC's mission to create a range of innovative smartphones, each with specific benefits designed to both surprise and delight our customers."
With a slim, sleek profile designed to fit perfectly in the hand, the HTC Snap measures less than a half-inch thick (12 mm), yet it can deliver up to eight and a half hours of talk time with the standard 1500mAh battery. The full QWERTY keyboard is ergonomically designed with extra-large domed keys and responsive tactile feedback to make typing emails and text messages fast, accurate and comfortable. High-speed 3G HSPA connectivity makes it quick and easy to send pictures to friends, access favorite social networking sites, or download large files while on the go.
The HTC Snap is powerful enough for experienced business users looking for an affordable, straightforward choice for remotely synchronizing email, calendar and contacts with their Microsoft Exchange server. However, the flexible Microsoft Windows Mobile® 6.1 Standard platform allows the HTC Snap to also be simple enough for first-time smartphone users wanting to keep their family life organized.
The HTC Snap is expected to be available in select channels during the second quarter of 2009, rolling out in markets around the world throughout the second half of the year. Additionally, an unlocked version supporting HSDPA at 850/1900MHz for the US market will be made available under the name HTC S522 during the summer.
About HTC
Founded in 1997, HTC Corp. (HTC) designs, manufactures and markets innovative, feature rich smartphone and PDA Phone devices.
Since its establishment, HTC has developed strong R&D capabilities, pioneered many new designs and product innovations and launched state-of-the-art PDA Phones and smartphones for mobile operators and distributors in Europe, the US, and Asia. These machines are available as HTC devices and as products individually customized for operator and device partners.
HTC is one of the fastest growing companies in the mobile device market. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.
For more information, please contact:
Keith Nowak, HTC Public Relations
USmediarelations@htc.com
+1 425 679 5328
During CTIA (4-1 to 4-3)
Jessika Goldstein (Waggener Edstrom for HTC) htcpr@wagged.com
425-638-7000
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* This mobile phone survey was conducted online within the United States by Harris Interactive on behalf of HTC Corporation from March 5 to March 9, 2009 among 2,852 adults ages 18 and older, of whom 1,698 are employed full time, part time, or are self-employed, 387 have ever owned a smartphone and 2,465 have never owned a smartphone. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Jessika Goldstein of Waggener Edstrom at HTCpr@wagged.com.
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