o Top Downloads - The "Top Downloads" area on BlackBerry App World lists applications that are the most downloaded.
o Categories - BlackBerry App World will feature a variety of application categories. Current categories include:
o Search - BlackBerry App World includes a keyword search capability.
o Reviews - Applications on BlackBerry App World can be reviewed by users and those reviews are reflected in star ratings. Users can easily access and read reviews from other users, see screenshots and read a description of each application before they download it.
o Recommend - BlackBerry App World users can recommend applications to other people through email, PIN, SMS message or BlackBerry® Messenger.
o Application Storage - BlackBerry App World includes a folder called My World, which can keep track of applications the user has downloaded. It is a personal storage space that allows users to uninstall and re-install applications and to easily transfer purchased applications to a new BlackBerry smartphone.
"The BlackBerry platform provides a truly unparalleled mobile experience for millions of people and we are thrilled today to enhance that experience with a new app store that helps connect consumers with developers and carriers," said Mike Lazaridis, President and Co-CEO. "BlackBerry App World aggregates a wide variety of personal and business apps in a way that makes it very easy for consumers to discover and download the apps that suit them while preserving the appropriate IT architecture and controls required by our enterprise customers."
"BlackBerry App World provides a fantastic new resource for consumers and an equally exciting progression of business opportunities for our developer and carrier partners," said Jim Balsillie, Co-CEO. "We are launching BlackBerry App World with a solid selection and we look forward to working with our partners to continue delivering the types of apps that best suit our customers' personalized needs and interests."
*BlackBerry App World is available for BlackBerry smartphones with a trackball or touch-screen running BlackBerry device software 4.2 or higher.
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM's portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless HandheldTM product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com [3] or www.blackberry.com [4].
Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. When used herein, words such as "intend" and similar expressions are intended to identify forward-looking statements. Forward-looking statements are based on assumptions made by and information available to Research In Motion Limited. Investors are cautioned that such forward-looking statements involve risks and uncertainties. Important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements include, without limitation, possible product defects and product liability, risks related to international sales and potential foreign currency exchange fluctuations, the initiation or outcome of litigation, acts or potential acts of terrorism, international conflicts, significant fluctuations of quarterly operating results, changes in Canadian and foreign laws and regulations, continued acceptance of RIM's products, increased levels of competition, technological changes and the successful development of new products, dependence on third-party networks to provide services, dependence on intellectual property rights, and other risks and factors detailed from time to time in RIM's periodic reports filed with the United States Securities and Exchange Commission, and other regulatory authorities. RIM has no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.
Links:
[1] http://na.blackberry.com/services/appworld/
[2] http://www.blackberry.com/appworld
[3] http://www.rim.com/
[4] http://www.blackberry.com/