Fox Mobile Distribution Offers Exclusive Content from Lingerie Football League's Inaugural Season

Obtains Exclusive Rights to Distribute Content On-Deck via Carriers

BEVERLY HILLS, Calif.--(BUSINESS WIRE [1])--Fox Mobile Distribution (FMD), a unit of Fox Mobile Group, today announced an exclusive worldwide agreement with the Lingerie Football League (LFL) to offer exclusive mobile content related to the inaugural season of the LFL on its Jamster [2] service. Under the agreement, FMD also obtains the exclusive rights to distribute content on-deck through carriers.

“We’re excited to work with the Lingerie Football League to offer fans around the world exclusive LFL content for their mobile phones,” said Soren Schafft, SVP, North America sales and marketing, for Fox Mobile Distribution. ”Fans will be thrilled to have another medium to get LFL content that is made exclusively for mobile.”

LFL content includes wallpapers, video clips and interviews as well as behind-the-scenes footage. New content and applications will be continuously updated on Jamster throughout the season. Fans can also get exclusive content related to the LFL mini-camps and practices, which begin April, 2009.

“We are incredibly excited to bring the Lingerie Football League to the mobile world with an established content developer and distributor like Fox Mobile Distribution,” said Mitchell S. Mortaza, founder and chairman of the Lingerie Football League. “Our built-in fan base of millions will now have access to their favorite Lingerie Football League teams and players through engaging and compelling content including wallpapers, videos and other content to be announced in the coming months.”

The first season of the LFL kicks-off September 4, 2009, with mini-camps and practices beginning April 2009. For more information, visit www.lflus.com/broadcast [3].

About Fox Mobile Distribution

With global reach to over one billion consumers, Fox Mobile Distribution (FMD) is one of the world’s leading distributors of mobile entertainment. It delivers more mobile entertainment content than anyone else, providing consumers what they want, when and where they want it in 38 countries on six continents and in over 20 languages. FMD has the industry’s broadest array of mobile products and services available directly via mobile phones, and offers more branded popular content from around the world, more chart-topping ringtones from top music labels, more mobile games from renowned game developers, and more original content made exclusively for mobile phones than any other mobile content distributor.

Fox Mobile Distribution is a unit of Fox Mobile Group, the global leader in mobile content distribution, licensing, and production. Headquartered in Berlin, Germany and Beverly Hills, CA, Fox Mobile Group is wholly-owned by News Corporation (NYSE: NWS – News, NWS.A – News).

About Jamster

Jamster, known as Jamba in some countries, is one of the world's leading mobile entertainment brands, delivering engaging mobile content to consumers in 38 countries and in more than 20 languages across six continents. Jamster supports more than 2,800 handsets and provides billing connectivity to more than 125 operators worldwide. The company delivers content directly via mobile phones, including branded popular content from more than 800 content providers around the world, content from popular Fox entertainment brands like The Simpsons, high quality music from top music labels, mobile games from renowned game developers and original, made-for-mobile content from its sister-unit, Fox Mobile Studios.

About Lingerie Football League

Born from the hugely successful Super Bowl halftime alternative the Lingerie Bowl that has become a staple of Super Bowl Sunday festivities for millions. The Lingerie Football League (LFL) is set to Kick-Off Sept. 2009 with ten franchises competing through a 20-week season, featuring some of the country's most athletic and beautiful women playing 7-on-7 tackle football set in top arenas and stadiums. The games will be played on Friday nights in a high-energy atmosphere of true Fantasy Football culminating with the annual Lingerie Bowl, February 7, 2010 at Bank Atlantic Center in Miami, FL.