Quattro Wireless (www.quattrowireless.com), mobile's largest premium publisher ad network, unveiled new plans under its exclusive mobile advertising and publishing partnership with the National Hockey League (NHL) to delight and engage fans in the experience of the 2009 Stanley CupTM Playoffs via mobile devices.
Since the launch of NHL MobileTM, Quattro has leveraged its comprehensive ad network and technology platform to create an unprecedented mobile NHL destination for fans to complement the unrivaled digital experience built by the League at NHL.com.
The NHL Mobile site is designed to super-serve avid, on-the-go NHL fans with innovative and comprehensive features, including statistics, photos, standings, schedules, scores, NHL headlines and NHL GameCenterTM Mobile, which delivers complete coverage of NHL games.
For the Stanley Cup Playoffs, Quattro has created new mobile features to engage the fan in preparation for the Playoffs starting April 15, including bilingual mobile websites, and "myNHL," a tool for fans to personalize their NHL experience.
"NHL fans are tech-savvy consumers that are at the leading edge of the convergence of information devices," said Larry Gelfand, Senior Vice President, Media Sales of the National Hockey League. "The NHL's partnership with Quattro on NHL Mobile is a natural next-step in delivering a best-in-class digital experience to our fans, regardless of if they are in an arena, watching on TV, logging in online, or accessing the NHL via wireless device."
"The NHL is a powerful sports leader with unprecedented fan dedication and Quattro is thrilled to partner with them to create a mobile experience that meets the demands of even the most avid fans," said Lars Albright, Senior Vice President of Business Development of Quattro Wireless. "By drawing upon our leading technology services and ad sales experience in the sports category, Quattro has developed a premier and fully ad-supported experience for NHL fans across the U.S. and Canada, enabling unbridled access to scores, news, stats, and league standings at any time and in any location."
The NHL joins Quattro's unrivaled Sports Channel and impressive premier publisher roster of the Quattro Mobile Ad Network, including leading sports and entertainment companies such as NFL.com, CBS Sportsline, TSN.com, CNET, Hachette, Fox Interactive and Univision, among others. The NHL will exclusively leverage Quattro's Ad Sales and Ad Network to help build their mobile business via the mobile web and in concert with the NHL's text messaging partner, Telescope.
By using Quattro's technology, the NHL mobile sites are able to incorporate a dynamic feed process that allows the sites to update current game statistics, while handling the high volume of traffic that the NHL attracts. Users have access to all game scores and player statistics to meet the needs of any NHL fan. Bell Canada subscribers, in an exclusive arrangement with the NHL, also have exclusive access to audio and video components of the site.
Quattro's ad network has a significant foothold in the Canadian market with category-leading premier publishers like CTV, CBC, TSN, Sympatico and others.
About Quattro Wireless
Quattro Wireless, mobile's trusted ad network, leverages sophisticated technology and exclusive premier partnerships to create unrivaled reach, consumer engagement and efficiency for today's marketers and advertisers. Quattro is dedicated to delivering service excellence and turnkey solutions to optimize digital performance across all channels (mobile web, SMS, applications, video) and platforms (iPhone, Blackberry and Android). Fortune 500 brands and direct marketing leaders seek Quattro's global reach, dynamic targeting, advertising innovation and transparent practice. Category-leading publishers leverage Quattro's proprietary platform to realize the economic power of the mobile web. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit www.quattrowireless.com.