Where is ad-subsidized mobile video?

The wireless industry has promoted itself as the next great medium for advertising. But in the mobile video and TV market, ad dollars remain a fraction of revenues. Why? FierceMobileContent spoke with some of the leaders in mobile TV market, including Qualcomm, MobiTV, ROK Entertainment and others, to try to gain some perspective on where the market for mobile advertising on video is headed. Special report [1]