Inergize Digital® and DoApp® Introduce Mobile Local News™, an iPhone™ and iPod® touch Application for Local Media Compani

Inergize Digital® and DoApp® Introduce Mobile Local News™,
an iPhone™ and iPod® touch Application for Local Media Companies

MINNEAPOLIS--(BUSINESS WIRE [1])--Inergize Digital® and DoApp® Inc. today announced Mobile Local News™, an iPhone™ and iPod® touch application that distributes locally branded news, weather, sports, politics and entertainment to consumer iPhone and iPod touch mobile digital devices. Television and radio stations, magazines, newspapers and other information publishers deploy Mobile Local News to provide text, images, photo galleries and videos to iPhone and iPod touch users, while leveraging valuable revenue generating opportunities that support today’s business environment.

“With the current state of the economy, media companies are seeking opportunities to generate revenue by reaching consumers where they are most,” said Jason Gould, Senior Vice President and General Manager at Inergize Digital. “Media companies leveraging Mobile Local News can reach consumers anywhere at any time through their iPhone and iPod touch mobile devices, providing monetization of consumer requested content through mobile advertising.”

“Mobile Local News takes the best news stories, features and videos and rolls them into a mobile experience that is a must for iPhone and iPod touch users,” said Wade Beavers, Chief Executive Officer at DoApp. “Consumers simply download the free Mobile Local News application in the Apple® App Store and begin receiving content from their preferred provider. Whether it’s severe weather, the latest sports scores or learning you’re a lottery winner by viewing the numbers, Mobile Local News keeps you in-the-know while you’re on-the-go.”

Complete Mobile Distribution Solution

Mobile Monetization

Mobile Local News is the world’s first local news application to monetize content and video. Mobile Local News offers two advertising positions: one ad position per page view per category and one ad position that is overlaid on every video, providing multiple opportunities for media companies to generate revenue in each mobile distribution. Ad positions can be sold locally or filled with national ads by Inergize Digital.

Fully Customized User Interface

In Mobile Local News, media companies can locally brand the user interface with logos and styles, extending company brand.

Industry-Leading Technology

Inergize Digital and DoApp leverage the latest technologies to provide a superior user experience in Mobile Local News. With the new, patent-pending navigation system, media companies dynamically add and remove navigation categories and subcategories directly from the user friendly web interface. Media companies can also control content by adding and removing sections that are seasonal or relevant for specific times of the year.

Multi-connection video support is included for the EDGE Network, 3G and WiFi, providing automatic video adjustment for an enhanced viewing experience. Video can be integrated in all content categories and is showcased in the category Video.

Geo-location based weather and advertising provide extended forecasts, weather radar images in real-time, weather videos and local deals in any city at any time.

Superior Content Coverage

Mobile Local News provides a complete content offering, including high-quality story coverage with text, images and videos. Consumers will find the following content categories:

Local News

National News

International News

Worldwide Business News

Sports News and Scores

Video

Weather Forecasts, Current Conditions, Real-Time Radar and Severe Weather Alerts

Geo-Location Based Weather

Geo-Location Based Advertising

Politics

Entertainment News

Weird News

Lottery Numbers

Horoscopes for yesterday, today and tomorrow

One-Click Sharing

Consumers can easily share content with family and friends directly from the Mobile Local News application. In one click, users can share story content by e-mail, text message or notify the masses by posting on Twitter, extending company brand and reach.

Pricing and Availability

Mobile Local News is immediately available to television and radio stations, magazines, newspapers and other information publishers on a licensing structure and/or revenue share basis.

Mobile Local News is immediately available to consumers for both the iPhone and iPod touch on the Apple App Store at no cost.

4 WOAI in San Antonio, Texas, 4 KTVX in Salt Lake City, Utah and 16 KLRT in Little Rock, Arkansas are the world’s first television stations to implement Mobile Local News. The Mobile Local News applications can be downloaded in the Apple App Store at 4 WOAI [2], 4 KTVX [3] and 16 KLRT [4].

About Inergize Digital

Inergize Digital is the leader in fully integrated digital management solutions that generate revenue for local media companies. The Company’s Content Management System leverages the power of video, mobile distribution, e-mail and syndication delivery, online directories as well as advertising leadership in contests and gaming to create profitable Web sites and campaigns for local television, radio, newspaper, magazine and other media companies. E.W. Scripps, Four Points Media, Liberty Media, Newport Television and New Vision Television Group, among others, rely on Inergize Digital to position their Web sites as the number one source of local information.

For more information, visit www.inergizedigital.com [5], www.mobilelocalnews.com [6], call (952) 417-3294 or e-mail sales@inergizedigital.com [7].

About DoApp

DoApp Inc. (www.doapps.com [8]) is a development company of both consumer and business applications (apps) for Web sites, desktops and mobile devices. The Company focuses on making apps "cool" and easy-to-use. The DoApp product portfolio encompasses mobile entertainment, productivity apps and lifestyle apps. The Company is based out of Minnesota with teams in Rochester and Minneapolis. DoApp Inc. is an approved member of the Apple iPhone developer program. Their application portfolio included two applications that made Apple’s 2008 list of most popular applications.