More than one million G1 AndroidTM handsets have been sold between November 2008 and April 2009. With this growing base of G1 users, Firethorn brings a game changing opportunity to reach a highly attractive audience of mobile banking customers.
Firethorn's new AndroidTM application allows financial institutions to continually expand their mobile banking reach through additional carrier and handset support. The application will also offer greater efficiencies when sending customers SMS alerts.
G1 users are ideal mobile banking candidates
G1 users personalize their phones to fit their lifestyle, and this includes downloading applications that simplify their lives. They are looking to their G1 for instant answers - whether it's for business or pure entertainment - while they quickly move through their "on-the-go" lifestyle.
G1 users already enjoy checking e-mail, viewing maps, watching videos, listening to music, catching up on news and more. Firethorn's mobile banking AndroidTM application now allows G1 users to securely and efficiently manage their finances, including checking balances and transaction history, transferring funds, receiving offers, viewing and paying bills, and tracking rewards points.
Users get flexibility and control in managing their finances, plus ease of use and security - all designed to achieve mass-market adoption.
The Firethorn AndroidTM application development
Firethorn, has taken advantage of Android'sTM open operating system, to create an application that allows consumers to securely access and manage their finances, including checking balances and transaction history, transferring funds, receiving offers, viewing and paying bills, and tracking rewards points.
The mobile banking application is customized for the G1, ensuring a rewarding user experience. The unique, single-PIN access allows users to securely access accounts with multiple providers from a single, easy-to-use application - increasing usage and encouraging loyalty.
The AndroidTM application is available for download through Firethorn's financial institution partners and through the financial institution partners' Internet banking Web sites. Additionally, G1 customers will have access to any new financial institutions added in the future.
Advantages for Providers
* Reach mobile banking customers with cross-promotional offers like CD rates, mortgage loans, credit card offers, and more.
* Extend the reach of your marketing efforts and provide your customers with an easy, convenient way to transact with you.
* Interact with customers on the device they prefer.
* For the G1 (and other devices), Firethorn delivers end-to-end customer support, secure application hosting, and readymade access to future functionality, with no additional cost for G1 support.
Turn to Firethorn for the ultimate mobile solution
Firethorn's new mobile banking application for the G1 is another example of our commitment to creating valuable, sustainable relationships for financial institutions and their customers.