The Weather Channel Interactive (TWCi) announced that Cameron Clayton has been named vice president, mobile. In this role, he will lead the team responsible for the company's mobile product portfolio which includes The Weather Channel mobile Web, the number one mobile content site in the United States; a full line of multimedia and messaging offerings; as well as download products, such as the popular The Weather Channel mobile weather application for iPhone and iPod touch.
"We are fortunate to have such a capable, mobile-savvy leader like Cameron in our organization to run our mobile team," said Lisa Gersh, interim CEO at The Weather Channel. "He has the experience and innovation to provide seamless continuity as The Weather Channel continues its growth as an industry leader in the mobile space."
Clayton most recently served as director of business development at TWCi, where he was responsible for all distribution relationships for Web and mobile, including all the major wireless carriers and wireless content aggregators. His work has resulted in the widespread availability of products and content from TWC including The Weather Channel mobile download and multimedia offerings.
Clayton joined TWC in 2004 as manager of business development, developing distribution relationships for weather.com®. Previously, he was director of sales and marketing for a regional Internet service provider and a director of business development for MSN in New Zealand.
As part of his new role, Clayton will join the Mobile Marketing Association (MMA) board representing TWC Mobile and will represent the company with several other mobile industry groups.
A native of New Zealand, Clayton has been in the United States since 2001 and lives in Atlanta with his family.
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About The Weather Channel Interactive
The Weather Channel Interactive (TWCi) is the leading provider of broadband and wireless weather products including weather.com, The Weather Channel Desktop and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 location IDs worldwide. TWCi reaches more than 38 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. TWCi also provides consumers with unique and customizable products such as Desktop Weather, toolbars, extensions, widgets, gadgets, and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video. Other TWCi sites include forGetaway.com, a vacation home rental site, Forecast Earth, a site dedicated to the discussion of climate change, and a series of international sites, including www.weather.co.uk, www.meteo123.com, www.wetter123.com, www.canaldotempo.com and www.weather.com/espanol.
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