The US-based mobile content broker WDA
(WirelessDeveloper Agency) and global mobile content retailer, Mobile
Streams, announced today that they have joined forces to distribute content
from the edgy men's magazine, Maxim, to mobile users around the world.
Mobile Streams will use its carrier network distribution to provide
accessibility to content for mobile users in the UK, Latin America and Asia
Pacific on behalf of WDA. The content, which includes the popular titles;
Hometown Hotties, Miss Maxim, Hottie Home Movies and Best of Russia will
also be sold through Mobile Streams' global off-portal mobile retail shops
such as the megastore, www.Ringtones.com<http://www.ringtones.com/> and the
glamor portal, www.mobilebikinis.com<http://www.mobilebikinis.com/> and the
newly launched www.prontube.mobi<http://www.prontube.mobi/>.
Commenting on the deal, Simon Buckingham, CEO of Mobile Streams said: "The
Maxim content is a perfect fit for our glamor offering and we are pleased to
have teamed up with WDA in order to make this content available to fans
around the world and look forward to future collaboration."
"Our goal is to maximize the reach of the Maxim brand in mobile on a global
basis. With Mobile Streams we have the benefit of a complete on and
off-portal distribution package through a leading and trusted provider,"
added Brennan Hayden, Vice President of WDA.
In addition to the Maxim content, Mobile Streams will also distribute
content from additional WDA clients including the global icon, David
Hasselhoff, offering a variety of ringtones, ringback tones, wallpapers and
video.
About Mobile Streams
Mobile Streams is a leading mobile content retailer providing managed mobile
content services to some of the world's largest mobile phone network
operators including 3, AT&T, Movistar, Optus, SingTel, Telcel, TIM and
Vodafone and provides managed services to content owners including HBO,
Warner Music Group and Discovery Communications.
The Company also offers mobile internet services directly to consumers
through sites powered by its www.Ringtones.com<http://www.ringtones.com/>
brand.
Mobile Streams operates subsidiaries in North America, Europe, Latin America
and Asia and has approximately 70 employees.
For more information, please go to
www.mobilestreams.com<http://www.mobilestreams.com/>.
About WDA
WDA (WirelessDeveloper Agency) provides sales, marketing, distribution and
support services to mobile digital content publishers from around the world.
In business since 2001, WDA is based in East Lansing, Michigan.