Handmark Launches New On-Device Store for Windows Mobile Customers

Handmark®, a world-leading creator and provider of mobile content for smartphones, today announced HandMarket® Apps - a new downloadable application store for Windows Mobile® customers. The store is immediately available to download free at www.handmark.com [1].

HandMarket Apps makes it easier than ever to browse, read about, purchase and download applications through a simple, intuitive user interface. With one-click from the device homescreen, Windows Mobile customers can have instant access to a wide variety of the industry's best free and paid content, including games, applications, themes, ringtones, and more.

Handmark integrated a range of sophisticated design and delivery features into HandMarket Apps including:

• A navigation bar allowing users to browse by featured, top, and new products
• Integrated quick search functionality to find a specific application
• Detailed user reviews for applications with a star-rating system
• Carrier billing support, alongside standard credit card payment
• Instant notification when an update is available for downloaded applications
• A personal "Locker" that stores all store purchases so users can re-download at anytime
• First line customer care and services for each app purchased or downloaded
• Ability to easily "Share" information about an application with others

"As a leading mobile content provider, we see the need for a better mobile shopping experience on Windows Mobile phones," said Evan Conway, executive vice president of Marketing for Handmark. "HandMarket Apps delivers a seamless experience for customers that makes shopping for extras on their phone fun and easy."

As one of the original app store providers for PDA and smartphone devices, Handmark has 10 years of experience in building and operating mobile storefronts. The company operates major storefronts for a variety of handset providers and mobile operators around the world.

Initially available for North American customers across a wide range of Windows Mobile Smartphone and Windows Mobile Pocket PC devices, Handmark will soon expand HandMarket Apps to support international users as well.

HandMarket Apps is offering up to 80 percent off award-winning Windows Mobile games in the ‘Specials' section of the store for a limited time.

About Handmark

Handmark delivers an engaging, personalized experience for your mobile phone with the industry's best games, applications, ringtones, themes and more to help make your phone your own. As one of the leading developers and distributors of mobile content and storefronts for 10 years, the company has established itself as one of the premier developers for top-quality mobile content, as well as a trusted mobile content partner. For more information, visit www.handmark.com [2].

© 2009 Handmark, Inc., Handmark® and the distinctive hand design are registered trademarks of Handmark, Inc. in the U.S. and other territories. All rights reserved. All other trademarks belong to their respective owners.