Crisp Wireless, a mobile advertising solutions provider [1], today announced a partnership with Fandango, the nation's leading moviegoer destination, to launch a mobile advertising campaign for the Paramount Pictures blockbuster, G.I. Joe: The Rise of Cobra, opening Friday. The mobile ad campaign, targeting iPhone users, features Fandango's first mobile homepage takeover ad unit, and directs fans to play the "Joe v. Cobra Challenge" for a chance to win $3,000.
"Mobile is a perfect advertising medium for film studios," stated Tom Foran, Chief Revenue Officer, Crisp Wireless. "With this full-screen ad unit, Paramount delivered a highly engaging, relevant ad to Fandango users. The high click-through rate validates both the popularity of the movie and the efficacy of mobile for brands."
Film fans can find Fandango's iPhone optimized mobile site by typing http://iphone.fandango.com [2] into their iPhone browsers and see listings by movie or theaters near their location. Fandango has partnered with Crisp Wireless to offer measurable, beyond-the-banner ad units to advertisers that deliver double-digit click-through-rates and offer greater engagement than traditional banners.
"We're excited to work with Crisp on this campaign," says Ted Hong, Chief Marketing Officer of Fandango. "There's a great opportunity here for movie marketers to reach affluent, tech-savvy entertainment enthusiasts who are increasingly turning to their mobile devices for movie information and ticketing purchases."
This partnership is the latest of several recent ad campaigns utilizing Crisp's beyond-the-banner ad units. The New York-based mobile advertising solutions company also supplies publishers with ad reporting, ad sales support for mobile, as well as rich media ad units for smartphones.
About Crisp Wireless
Crisp Wireless provides complete mobile advertising solutions to premium mobile publishers and advertisers. With a focus on empowering premium publishers to maximize revenue on their mobile advertising inventory, Crisp's advertising solutions include an end-to-end mobile ad platform, which enables mobile rich media ad creation, campaign management, ad serving, campaign reporting, and advertiser site analytics. The Crisp Wireless Publisher Network attracts one-third of mobile web users in the United States as it powers more than 200 mobile web sites from more than 45 major media companies and their brands. Clients include TIME Mobile, People Mobile, Perez Hilton, A&E Television Networks, USA Today, Discovery Communications, and others.
About Fandango
One of the Web's top movie and entertainment destinations, Fandango sells tickets to more than 16,000 screens. Fandango entertains and informs consumers with reviews, commentary and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. Fandango is available at http://www.fandango.com [3], 1-800-FANDANGO and via your wireless mobile device at mobile.fandango.com. Fandango is a unit of Comcast Interactive Media.
Links:
[1] http://www.crispwireless.com/
[2] http://iphone.fandango.com/
[3] http://www.fandango.com/