Seventeen magazine, the fashion and beauty authority for 13 million teen girls, and NearbyNow, a leader in digital personal shopping services, announced today the launch of Seventeen Fashion Finder, the first branded Seventeen iPhone application to be available for free via iTunes for the Apple iPhone and iPod Touch on August 7th. Seventeen Fashion Finder is one of the first applications built on the newly launched NearbyNow iPhone platform.
Seventeen Fashion Finder will feature a variety of fashion and accessories that are teens' fall must-haves. The application allows teen girls to search by product: jeans, tops, bags and shoes; by trend: rocker, bo-ho, classic and girly or by price point. The application then checks availability and reserves any of the products in stores nearby. Seventeen Fashion Finder is the first mobile application targeted at the teen market that allows users to locate and reserve products in their local area.
"Millions of teen girls turn to Seventeen for fashion and beauty advice," states Ann Shoket, editor in chief of Seventeen. "The Seventeen Fashion Finder is like having one of our stylists in your purse and makes Seventeen's tried and true advice available wherever and whenever our girls need it."
Seventeen worked with NearbyNow to build the iPhone app as a means to tap into the "social shopping" trend, giving consumers instant gratification with options to review fashions, share them with friends, and find and reserve items at local retailers. The platform is a virtually turnkey solution to create custom mobile applications with very little development work required.
The content in the Seventeen Fashion Finder application will be refreshed on a monthly basis and will included a selection of fashion and beauty products chosen by the current Seventeen celebrity cover model. September cover model, Selena Gomez, will serve as the first celebrity to be featured and will provide her "celebrity inspired" fashion picks.
Added Scott Dunlap, CEO and founder of NearbyNow, "We know that teen girls love to use their mobile phones, and they love to shop, so this app is the perfect combination for them. It's clear the iPhone is a major new shopping channel and one that teens will lead the way in using. We are very happy to have teamed with Seventeen to create this first-of-its kind iPhone application."
About Seventeen
Seventeen (www.seventeen.com [1]) is the best-selling monthly teen magazine, reaching more than 13 million readers every month. In each issue, Seventeen reports on the latest in fashion, beauty, health and entertainment, as well as information and advice on the complex real-life issues that young women face every day. Readers can also interact with the brand on the digital front, with Seventeen mobile (m.seventeen.com). In addition to its U.S. flagship, Seventeen publishes 15 editions around the world. Seventeen is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com [2]) and one of the world's largest publishers of monthly magazines, with nearly 200 editions around the world, including 19 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (77.4 million total adults, according to MRI, Fall 2007).
About NearbyNow
NearbyNow is a unique digital shopping concierge service that empowers consumers to search online -- from their computers and via innovative mobile applications -- for the most convenient local source for their favorite products and brands. With just a few clicks, shoppers can place items on hold for local in-store pick-up to save time and guarantee availability. For retailers, NearbyNow offers a powerful multichannel marketing tool to convert online shoppers to in-store buyers. The company currently partners with more than 65,000 stores nationwide and has built mobile applications for leading lifestyle brands and publications. Founded in 2005, NearbyNow is headquartered in Mountain View, California. The company is privately held, with funding from Draper, Fisher, Jurvetson and Norwest Venture Partners. Additional information can be obtained by phone at (650) 967-0940 or by visiting the Company's Web site at www.nearbynow.com [3].
Links:
[1] http://www.seventeen.com/
[2] http://www.hearst.com/
[3] http://www.nearbynow.com/