Samsung Mobile Innovator Announces Availability of the Samsung Mobile Software Development Kit for Its Unique TouchWizâ„¢ User I

Samsung Mobile Innovator today announced the availability of the mobile widget software developer kit (SDK) for its unique TouchWiz^TM user interface. With the release of the Samsung Mobile Widget SDK¹, developers will have the opportunity to create widgets for different Samsung phones across multiple platforms, including Samsung's propriety operating system.

"Samsung fully recognizes the challenges that developers face to develop and market mobile applications to consumers and businesses," said Omar Khan, senior vice president of strategy and product management, Samsung Telecommunications America. "The Samsung Mobile Innovator program is a global program focused on giving developers the tools and the support that they need to develop and market widgets for Samsung's lineup of TouchWiz-based devices and applications for different Samsung phones."

The Samsung Mobile Widget SDK, built on the developer-embraced open-source Eclipse platform, will provide developers with the tools they need to develop widgets that bring out the very best in Samsung phones. Samsung Mobile Innovator focuses on three key areas:

• Developer Education
• Developer Tools
• Application Distribution & Marketing

Through the Samsung Mobile Innovator program, developers have real-time, 24/7 access to Samsung's Virtual Device Lab, where they can check out and remotely test their applications on all current Samsung phones. Samsung's developer tool kit also includes a variety of ever-evolving SDK tools, including the TouchWiz user interface, Windows Mobile, Symbian and Java. After the widget development process is complete, Samsung Mobile Innovator offers developers the opportunity to pitch ideas directly to Samsung. These widgets have the potential to be included on Samsung devices as well as through other channels such as the Samsung Widget Gallery and Samsung's own Application Store. The Samsung Omnia^TM II, which will be available with Verizon Wireless later this year, will be Samsung's first handset to include the Widget Gallery.

For more information on Samsung Mobile Innovator and to download the Samsung Mobile Widget SDK, please visit www.innovator.samsungmobile.com [1].

Samsung Widget Developer Camp 2009

To kick-off the launch of the Samsung Mobile Widget SDK, Samsung will host its first Widget Developer Camp from September 11-13, 2009 at the Hyatt Regency, San Francisco. The camp will provide select developers with the opportunity to hear from the Samsung Mobile Innovator team about the program and develop unique widgets using the SDK for a chance to win cash prizes.

Samsung Mobile Innovator will begin accepting application submissions today, at www.samsungmobileusa.com/devcamp [2], through August 31, 2009. Selected applicants will be notified of acceptance into the camp on September 2, 2009. Samsung's Widget Developer Camp weekend will kick-off with a cocktail event on September 11 and beginning September 12, developers will have access to a Wi-Fi-equipped, catered and staffed meeting space for 24 hours. During this time, attendees will burn the midnight oil to develop widgets in five categories:

• Social Media
• News/Reference
• Health/Fitness
• Travel/Entertainment
• Humor/Fun

At the end of the Widget Developer Camp, a panel of VIP judges will select a winner in each category, who will each be awarded a $5,000 prize. The judges will award one Best in Show winner, who will receive $20,000 and the opportunity to attend CTIA IT & Entertainment 2009 in San Diego from October 7-10, 2009 and have their widget showcased in Samsung's booth. To apply, for full rules and regulations and for additional information, please visit www.samsungmobileusa.com/devcamp [3].

About Samsung Mobile Innovator

Samsung Mobile Innovator (www.innovator.samsungmobile.com [4]) is part of the Samsung Media Solution Center (MSC). MSC has the key position in the content service business in Samsung Electronics, which includes the Samsung Fun Club (www.samsungmobile.com [5]). Samsung Mobile Innovator provides developers with the tools, technical content and support they require to create applications and services which are differentiated from their competitors and that work on the Samsung open mobile platforms. It also has a strong focus on the evolution of better business opportunities for its members, by providing end-to-end sales channels and service platforms for delivering applications to mobile phone users.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungmobileusa.com [6].

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com [7].

1. Developed by UIEvolution, a global leader in software solutions that power the delivery of rich content and connected applications across handsets, PCs, IPTV and more, on the developer-embraced open-source Eclipse platform.