The New York Mets have launched a comprehensive in-park mobile campaign at Citi Field. The campaigns, in partnership with Verizon Wireless and powered by Txtstation, include a variety of partner-driven promotions as a means to engage fans and make the Citi Field experience even more fun and enjoyable.
Mobile promotions run at all home games with each one offering a unique opportunity for the fans to interact with the video board:
Verizon Fan Choice Awards -- Nightly poll allowing fans to voice their opinion on various Mets topics
Wise Eight Inning Sing Along -- Fan vote as to what song should be played during the 8th Inning break
Caesar's Fan Forum -- User generated content, via text messages, allowing fans to express their take on a pre-determined subject
Xerox Fan Photos -- Photo submissions displayed in a slideshow-like manner
Txt-of-War -- Simple voting format which pits opposing sides against each other. For example, left side of stadium versus the right side, which state (NY, NJ or CT) has the best fans, etc.
For each of the above promotions, voting results and content are displayed in real time on the video board in high definition, thus providing an exciting and interactive atmosphere for the fans.
"The New York Mets truly understand the power of mobile and we could not be more excited to launch this campaign in conjunction with Mets and Verizon Wireless," said Michael Falato, Vice President of Sales and Business Development for Txtstation.
About Txtstation
Txtstation is a leading mobile marketing company specializing in sports and entertainment. We allow broadcasters, event owners, sponsors and general media to communicate with viewers or fans directly through mobile phones, Internet and landlines.
Txtstation creates one to one "real time" dialog with consumers at specific times and places such as events, concerts and live or pre-recorded broadcasts. Since 2004, we have been at the forefront of mobile interactivity designing "live" integrated programs that harness the excitement of live events and broadcasts while delivering high consumer response and encouraging brand loyalty.
Txtstation offers its services and connections to over 100 countries, and is currently working in the USA, Canada, Australia, New Zealand, Germany, Italy and South Africa.