LG Gearing Up For Assault On Smartphone Market

Seoul, September 3, 2009 - LG Electronics (LG) [1], a global leader and technology innovator in mobile communications, today announced the imminent launch of three new Windows phones in the next few weeks, delivering on LG's commitment to further grow its share of the global smartphone market. The three devices will kick off LG's most aggressive smartphone strategy to date, which will ultimately result in a total of 13 new LG-branded Windows® phones launched globally before the end of 2010.

The three latest additions to LG's expanding smartphone line-up and the first to include the new Windows Mobile® 6.5 operating system include a full touchscreen device, a touch slider with QWERTY keyboard and a QWERTY bar-type handset. The three phones will be aimed at different segments of the market ranging from premium to affordable smartphones. The phones will be introduced initially for early adopter customers in Europe, the United States and Asia before being made available globally.

Designed with usability in mind, LG's latest smartphone offerings will highlight the touch-friendly, easy-to-navigate interface of Windows Mobile 6.5 which delivers an easier and faster smartphone experience for users. These Windows® phones will be supported by LG's own distinctive S-Class User Interface, which offers a unique 3D experience that works with Microsoft's familiar operating system.

"This initial launch is a strong testament that LG is committed to offering a spectrum of choices for our broad range of customers," said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. "Our work with Microsoft on mobile devices reflects our strategy of offering the best in both hardware and software in all our smartphones."

The latest version of Windows Mobile includes an upgraded Internet Explorer Mobile browser with a new engine and a customized version of Adobe Flash Lite for accessing sites previously unable to render properly on a handheld. Windows Mobile® 6.5 will also include free access to Microsoft's My Phone service where customers can perform automatic backups of photos, music, contacts and text messages from their handheld to the web for easy access any time.

"With familiar software like Microsoft Outlook, Windows Media Player and Windows Live, these phones will give people the confidence to get things done with the software they would normally expect from their PCs," said Todd Peters, Corporate Vice President of Microsoft Corp. "LG's portfolio of stylish Windows smartphones gives people the ability to choose the model that best suits their style and budget."

Launched in July, the LG Application Store (http://www.lgapplication.com [2]) will offer add-ons for all three devices as well as future LG smartphone devices. The site expects to offer up to 2,000 downloadable applications by the end of year. 

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1^TM and A Technology Partner of Formula 1^TM. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lge.com [1].