AT&T debuts new unlimited calling plan

AT&T Mobility launched a new unlimited calling feature that will allow it to compete with Verizon Wireless and T-Mobile USA. The plan, called "A-List with Rollover," allows subscribers to make unlimited calls to and from five domestic numbers at no additional cost. The carrier also said families can have unlimited calling to up to 10 numbers through its "FamilyTalk" plan.

However, similar to offerings from AT&T's rivals, the new features have some caveats. Individual subscribers have to be on a monthly calling of $59.99 or higher to qualify, and families have to be on a FamilyTalk plan of $89.99 per month or higher. AT&T said customers can modify their "A-List" numbers any time online. The new AT&T services will debut Sept. 20.

AT&T is catching up to rivals in the unlimited-calling-to-select-numbers game. Verizon launched a service strikingly similar to Alltel's signature "My Circle" plan in February, as it began to integrate former Alltel customers into its network. Verizon's feature, called "Friends and Family," allows Verizon customers to add five to 10 numbers to a group that they can call without dipping into their monthly allotted minutes.

In addition, T-Mobile since 2006 has been touting its "MyFaves" calling plan, which gives subscribers unlimited calling to five numbers. Interestingly, T-Mobile recently said that it wants to try and expand the service by possibly turning it into a social networking feature.

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