Tribal Fusion Partners With Greystripe and Debuts New Mobile Offerings

Tribal Fusion(R), the digital marketing solutions company owned by Exponential Interactive, Inc.(R), today announced a partnership with Greystripe, the rich media mobile advertising network. Through this partnership, Tribal Fusion will provide new rich media mobile advertising to help brand marketers easily and effectively reach the growing number of Apple iPhone and iPod Touch users internationally.

Tribal Fusion Mobile offers fully integrated, full screen interstitial ads to help marketers deliver high-impact experiences on the Apple iPhone and iPod Touch. By partnering with Greystripe, Tribal Fusion's mobile ads can reach these influential and high-value consumers through key ad placements in games and applications available through Apple's App Store. The ads appear when users select a game or application, before the expected content is displayed, and include appropriately-placed pause prompts to guarantee recognition, even for users who choose to skip the ad. These high-impact ads increase user engagement, generating up to a 4 percent clickthrough rate in past campaigns.

"Rich media and highly engaging content are what will ultimately win with mobile, and that's why Tribal Fusion has partnered with Greystripe to provide advertisers with an integrated, cross platform solution to reach iPhone and iPod Touch users," said Toby Gabriner, President of Tribal Fusion. "Tribal Fusion Mobile offers the right balance of innovation, depth of service, and broad international coverage to help our clients create the most effective campaigns possible for this valuable consumer base."

In contrast to other mobile advertising providers, Tribal Fusion Mobile ads adhere to IAB specifications and standards, which helps advertisers use the same creative developed for online ads in the mobile environment, saving time and costs. Tribal Fusion Mobile is the first to offer advertisers a simplified way to reach lucrative mobile markets and completely integrate their mobile efforts into their online and offline marketing campaigns. Metrics from Tribal Fusion Mobile campaigns are fully integrated with online results, helping advertisers consolidate reporting from multiple campaigns into a single source to gauge audience reach and ad effectiveness.

"We are thrilled to be partnering with Tribal Fusion to provide a seamless mobile brand advertising solution that is 100 percent integrated with their client's online media purchase," said Michael Chang, CEO of Greystripe. "The partnership is a natural fit and an important step in achieving Greystripe's goal of offering mobile engagement to the largest national brands."

"People's lifestyles are changing because they can get more information on their mobile devices, and advertisers need new ways to reach this valuable audience," said Elliot Benn, Sales Executive for Tribal Fusion Mobile. "Having the ability to easily integrate mobile advertising into their existing marketing strategies is key for our clients. We've made it possible for advertisers to use standard banner ads and turn them into dynamic iPhone ads that incorporate the same metrics and tracking."

About Tribal Fusion

Tribal Fusion is a digital marketing solutions company that drives superior results at all levels of the purchase funnel. Our company is built around dedicated vertical teams that leverage their industry-specific knowledge of "what works" to create fully customized advertising solutions to help companies capitalize on opportunities at every level of the consumer decision process. From custom "brand channels" to increase awareness to vertical-specific targeting tools to drive immediate purchase, Tribal Fusion offers better solutions that drive greater results.

Tribal Fusion(R) is owned by Exponential Interactive, Inc. - a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers. Additional information is available at www.tribalfusion.com [1] and www.exponential.com [2].

About Greystripe

Greystripe is the rich media mobile advertising network. Greystripe's product suite enables brand advertisers to communicate their brand message with a unique mobile audience, publishers to gain advertising revenue by serving ads through their games, and consumers to play high-quality games for free.

Greystripe's in-game advertising system is protected by a broad array of patents pending and currently serves ads into more than 900 game titles from over 300 publishers supporting over 1,400 handset models. Greystripe reaches millions of mobile game players by powering over 140 Catalog distribution partners, through its online portal GameJump.com [3], on the mobile Web at www.gamejump.com [3], and through the iPhone App Store [4]. Greystripe was named an AlwaysOn OnMedia 100 winner in 2009, AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.