Fall TV Season Goes Mobile with QuickPlay Media's PrimeTime2Go Premium Mobile TV Service

QuickPlay Media, the premier provider of solutions that manage the business of mobile video [1], today unveiled the fall TV line up for its PrimeTime2Go [2] premium mobile TV service. The fall 2009 schedule includes new seasons of popular TV series such as ABC’s “Grey’s Anatomy”, CBS’s “CSI: Crime Scene Investigation” and NBC’s “The Office” along with the debut of highly anticipated programs such as CBS’s “NCIS: Los Angeles” and ABC’s “FlashForward” and year-round favorites from COMEDY CENTRAL, Discovery Channel and more. A full listing of all the service’s programs is available now at PrimeTime2Go.com [3].

“Since introducing PrimeTime2Go last spring, we have witnessed consumers’ growing interest in taking their in-home entertainment experience with them wherever they go,” said Wayne Purboo, president and CEO, QuickPlay Media. “With the fall TV season, PrimeTime2Go and its network of leading content providers will continue to feed this appetite by giving consumers a fresh slate of programs to enjoy 24-7 on-the-go.”

According to Nielsen and its recent “Third Screen Report [4],” the number of people who watched television on a mobile device climbed 70 percent in the second quarter of 2009. PrimeTime2Go is positioned on the leading-edge of this trend. Recognized as a “Best of CTIA Wireless 2009” winner by LAPTOP Magazine, PrimeTime2Go recently won a Silver Award for “Best Mobile TV and Video Service” at the 2009 Mobile Content Awards.

Interested consumers can download the application onto their BlackBerry smartphones by selecting PrimeTime2Go from the “Music and Video” category on BlackBerry App World™ (www.blackberry.com/appworld [5]), and then following activation instructions available on PrimeTime2Go.com. All downloads take place over Wi-Fi; subscribers can download shows on-demand or set PrimeTime2Go’s My Series feature to do so automatically soon after the programs air.

PrimeTime2Go’s fall lineup includes new seasons of its most popular programs, including:

• ABC: “Grey’s Anatomy,” “Castle,” “Desperate Housewives,” “Ugly Betty” and “Lost” (when the series returns later this season)
• CBS: “CSI: Crime Scene Investigation,” “CSI: NY,” “NCIS” and “The Young and the Restless”
• NBC: “30 Rock, (Premiers in mid October)” “Parks & Recreation,” “The Office” and “Heroes”
• Bravo: “Top Chef”
• Discovery Channel: “Storm Chasers”
• Syfy: “Ghost Hunters International”
• The CW: “90120” and “America’s Next Top Model”
• TLC: “Jon & Kate Plus 8”
• USA Network: “Monk”

The service will also make available a number of highly anticipated new series, among them:

• ABC: “FlashForward”
• CBS: “NCIS: Los Angeles”

Additionally, PrimeTime2Go will continue to offer news-related, reality-based and/or non-scripted TV favorites such as COMEDY CENTRAL’s Emmy and Peabody Award Winning “The Daily Show with Jon Stewart” and ESPN’s “PTI - Pardon The Interruption.”

Pricing and Availability

PrimeTime2Go is available now in the "Music & Video" category (or searchable by name) on BlackBerry App World for U.S. customers with the BlackBerry® Bold™ or BlackBerry® Curve™ 8900 smartphones, which are currently offered to AT&T and T-Mobile customers respectively. The service is available for an introductory monthly subscription price of $7.99 via PayPal. In the future the PrimeTime2Go service will be extended to other leading smartphones and geographic locations. For the latest PrimeTime2Go news and developments please visit www.primetime2go.com [6]. Information is also available via Facebook at www.facebook.com/primetime2go [7] and Twitter at @primetime2go.

About QuickPlay Media

QuickPlay Media Inc. is the premier provider of solutions to manage the business of mobile video. Successfully used by the World’s leading communications providers including RIM, Bell and Sprint, QuickPlay provides the fastest and most flexible way for companies to deliver mobile video worth watching. QuickPlay is headquartered in Toronto, with sales offices in London and throughout the US. For more information please visit them online at www.quickplay.com [8] or on Facebook at www.facebook.com/quickplaymedia [9]. Interested parties can also follow QuickPlay Media on Twitter at @quickplaymedia.

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