Telenor Deploys Volantis Mobile Content Storefront to Lower Costs, Speed Service Delivery Through Scandinavian Portal

-Volantis Systems [1] today announced that Telenor, the world’s seventh largest mobile operator, has deployed Volantis Mobile Content Storefront™ [2], the market-leading platform for mobile operators and global brands, to consolidate its content delivery portals across Norway and Denmark.

Using Volantis Mobile Content Storefront, Telenor centralized its portal services infrastructure and deployed a single portal to deliver a compelling mobile user experience to its subscribers, including support for the launch of new products and promotions. By combining its fragmented infrastructure from three portals into one, Telenor was able to increase business agility and drive higher data usage. With a single, consolidated platform, Telenor can lower its cost of operations, launch new services more rapidly, consolidate subscriber behavior data, improve market analysis and plan campaigns more efficiently, in order to drive higher revenue.

Telenor had already been using Volantis Mobile Content Framework™ [3] for a number of years, with great success. Through the addition of Volantis Storefront, Telenor plans to deliver a full range of dynamic media content that is tailored to subscribers’ individual interests, and which adapts automatically to the ever-increasing variety of mobile handsets available today. Storefront allows Telenor to integrate new third party content services more efficiently; consumers will be able to quickly and easily find and purchase new data services using personalization features and social media. At the same time, business users will gain greater control over portal operations, which will help speed new offerings to market while reinforcing the Telenor brand. In the future, Telenor will also be using Volantis Storefront to consolidate its portal infrastructure in other regions.

“As one of the world’s largest mobile operators, Telenor is well known for its leadership in data services and innovative research and development,” said Mark Watson, CEO of Volantis Systems. “With Volantis Storefront, Telenor can manage and improve the mobile user experience across multiple channels, while making it easier for subscribers to find new services, both of which are key factors in mobile service adoption.”

About Volantis Mobile Content Storefront

An integral part of the Volantis Content Delivery Platform™ [4] (CDP), Volantis Mobile Content Storefront is a comprehensive toolset for the development, management and delivery of content across any channel. Common uses of Storefront are carrier portals and commerce stores, although its rich feature set allows broad use across industries such as entertainment delivery systems, financial services, customer care applications and more.

With Storefront, operators and content providers have simple web interfaces to manage their sites and assets or they can use powerful development tools for additional customization and flexibility.

About Volantis

Volantis Systems (www.volantis.com [5]) helps organizations solve the complexity of selling and delivering digital content to thousands of unique devices, without compromise, to the highest quality user experience, performance and reliability.

Volantis software is protected by the following granted and pending patent applications: United Kingdom: 2371896, European Patent EP 1320972 (Ireland, France, Italy, Germany, Sweden, Spain, Switzerland), pending European Patent Application EP 1641211 (designating Austria, Belgium, Cyprus, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Monaco, Netherlands, Portugal, Spain, Sweden, Switzerland, Turkey, United Kingdom), Hong Kong: HK1049046, Japan: 2002-531257, Singapore: 95431, 200301776-9, India: 325/DEL/03, South Korea: 7004318/03, People's Republic of China: ZL01819526, US: 10/381802.