The Weather Channel Interactive Partners with UIEvolution to Extend Mobile Reach

The Weather Channel Interactive (TWCi) today announced that it has partnered with UIEvolution (UIE) to extend existing mobile applications from The Weather Channel to even more Java and Brew devices, including Qualcomm's new Brew Mobile Platform. Utilizing UIEvolution's industry-leading UIEngine technology and tool suite, the popular weather application from TWCi will be able to reach the largest number of devices and carriers in North America as a downloadable, rich client application with weather maps, detailed conditions, forecasts and weather alerts.

"The Weather Channel takes pride in our product, our innovation and our consumer content," said Cameron Clayton, vice president of mobile for TWCi. "UIEvolution leverages that history of cross-platform success and helps to bring timely information from The Weather Channel to even more mobile customers."

The partnership will allow TWCi's category-leading information to reach users on a variety of mobile handsets with a rich client application that takes advantages of key features such as GPS for interactive location-based services. While the iPhone and BlackBerry get most of the media attention, the largest percentage of mobile users still does not have these devices. Extending the weather application to include additional feature phones and smart phones allows TWCi to reach millions of additional consumers.

"Working with UIEvolution allows The Weather Channel to leverage what we do best, solve the technical challenge associated with reaching a variety of handsets, while maintaining a consistent brand experience for users," said Chris Ruff, CEO of UIEvolution.

ABOUT UIEvolution

UIEvolution® is a leader in mobile convergence technology enabling rich experiences across the widest variety of platforms in the world. For nine years, UIE has worked with industry leading brands to streamline design, development and delivery of rich applications to millions of users. The biggest brands around the world use UIEvolution technology, including Samsung, AT&T, ESPN, the Walt Disney Company, E! Networks, FOX, MySpace, and many more. UIEvolution creates experiences that provide measurable results and delight customers worldwide. For more information, please visit www.uievolution.com [1].

ABOUT THE WEATHER CHANNEL INTERACTIVE

The Weather Channel Interactive (TWCi) is the leading provider of broadband and wireless weather products including weather.com [2], The Weather Channel Desktop [3] and The Weather Channel Mobile [4]. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 location IDs worldwide. TWCi reaches more than 38 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. TWCi also provides consumers with unique and customizable products such as Desktop Weather, toolbars, extensions, widgets, gadgets, and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video. Other TWCi sites include forGetaway.com [5], a vacation home rental site, Forecast Earth [6], a site dedicated to the discussion of climate change, and a series of international sites, including http://www.weather.co.uk/ [7], http://www.meteo123.com/ [8], http://www.wetter123.com/ [9], http://www.canaldotempo.com/ [10] and www.weather.com/espanol [11].