ShoZu Ltd. (www.shozu.com), the award-winning social media hub, today announced the official launch of the ShoZu App Store, where smartphone owners can purchase the ShoZu app for most major operating systems (Oss). The direct-sales initiative complements ShoZu's recent expansion of its sales channels, which currently include Apple's App Store, Nokia's OVI store and Research in Motion's BlackBerry App World.
The ShoZu App Store (www.shozu.com) currently offers the ShoZu app for BlackBerry, Windows Mobile and Nokia smartphones, as well as iPhones, with support for additional models and Oss to be announced. The ShoZu App Store sells the app for the same price as the third-party app stores.
The ShoZu App Store recently finished a highly successful soft launch, where paid downloads exceeded sales through third-party app stores. As a direct sales channel, the ShoZu App Store also provides the company with a safeguard against any problems that arise at third-party stores.
The ShoZu App Store furthers the company's strategy of focusing on app sales rather than providing free apps and then selling ad space. Announced in June 2009, the strategy is designed to provide ShoZu with a steady revenue stream, ensuring stability for the company and helping fund next-generation features for the ShoZu service.
"The ShoZu App Store is a one-stop shop that provides smartphone owners with a fast, convenient way to purchase the award-winning ShoZu app," said Chris Wade, chairman and CEO of ShoZu. "Users can visit the ShoZu App Store and immediately find the version designed for their specific smartphone model. The ShoZu App Store is a win-win for our customers and our company."
The company also offers several additional free ways to access the ShoZu service, including through picture messaging/Multimedia Messaging Service (MMS), mobile e-mail, desktop e-mail and with free software that works on both Macs and Windows PCs.
About ShoZu
ShoZu is an intelligent social media hub currently used by people worldwide to enrich connections with the people in their lives by effortlessly exchanging video, pictures and commentary between mobile devices and favorite social networks, photo sharing sites and information resources. The company's patented technology provides fast, easy, one-click uploads of photos and video clips from the mobile to the Web, full-resolution photo and video delivery without compression, an emerging suite of services that push content to the phone, the ability to work in the background even if a connection is dropped, and other unique features that simplify and enhance the user experience. The company was founded in 2000 and has formed partnerships with some of the leading players in the mobile ecosystem, including Motorola and Samsung. For more information, visit www.ShoZu.com/AboutUs.