Foxwoods Resort Casino Announces Launch of First Resort Casino-Branded iPhone Application

Foxwoods Resort Casino today announced its foray into the consumer technology space with the launch of a Foxwoods-branded mobile application that will live on Apple’s iPhone platform. 

 

The application was released by Apple just last week and is currently available to consumers, free of charge, at http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=333176719&mt=8&uo=6 [1].

 

“We are very excited to launch a Foxwoods-branded iPhone application that brings us a new, cutting edge way to reach our loyal consumers,” said Michael Speller, President of Mashantucket Pequot Gaming Enterprises (MPGE). “This application is another great channel to help us spread the word about our award-winning property’s world-class offerings, from gaming to dining, nightlife to entertainment, and everything in between, while affording our customers the opportunity to interact with our brand in a new and exciting context.”

 

This first-ever resort casino branded application in the casino gaming category was developed in conjunction with  marketing and development firms Mullen and Aurnhammer, boasts a ‘game play’ feature, allowing users to try their hand at Foxwoods-themed games using ‘play money.’ The game simulates all the sights and sounds of an actual casino, creating a virtual environment that will immerse consumers in the Foxwoods experience.

 

The Foxwoods-branded iPhone application also offers users access into a virtual “velvet rope club” in the form of a dedicated concierge service, marking the first time a service like this is available on the iPhone. The exclusive 24-hour concierge service is accessed when users dial the application’s dedicated phone line. Offered exclusively to users of the Foxwoods-branded iPhone application, this service provides direct and expedited access to Foxwoods representatives who can answer any questions application owners may have about the property or its services, as well as book rooms, appointments and an array of reservations throughout the property.

 

“The Foxwoods brand is constantly evolving in a way that speaks to today’s audience, and this exciting application is just the latest example of that,” said Robert Victoria, Senior Vice President of Consumer Marketing for Foxwoods Resort Casino. “Foxwoods has a strong commitment to staying current, while at the same time maintaining a focus on our loyal consumer base, and we’re proud to be on the forefront of consumer trends yet again with the launch of the world’s first-ever casino-branded iPhone application.”

 

Another element of the application is the “resort experience” feature, which gives users the opportunity to take in-depth property tours, complete with virtual visits to hotel rooms, restaurants, retail shops, spas and more. This element will also provide users the opportunity to book spa appointments and receive tutorials on how to play the various table games that are offered at the property.

 

And there’s plenty to see. At Foxwoods Resort Casino, there’s the majestic Grand Pequot Tower — a seven-time recipient of the prestigious AAA-Four Diamond Award — with its breathtaking lobby and lavishly appointed rooms; the highly acclaimed Great Cedar Hotel, atop one of the resort’s liveliest gaming rooms; and the charming Two Trees Inn, offering the simple pleasures of a country inn. The MGM Grand at Foxwoods — which recently received the AAA-Four Diamond Award in only its second year of business — boasts 825 luxurious guest rooms and suites in a 30-story tower overlooking the pristine Connecticut countryside; all feature cutting-edge technology, panoramic views, and contemporary design.

 

Foxwoods and MGM Grand at Foxwoods feature seven casinos with more than 7,500 slot machines, 460 table games, the only WPT World Poker Room™ in New England, High Stakes Bingo, and Ultimate Race Book. The properties offer more than 30 restaurants suiting palates from high-end to casual; two luxurious spas; more than 25 retail shops including Bulgari, MacAppeal, Chopard, and Regalia; and multiple entertainment venues that host some of the world’s most exciting performers, including the 4,000-seat MGM Grand Theater and the 1,400-seat Fox Theater. Conveniently located adjacent to Foxwoods is Lake of Isles™, featuring two 18-hole championship golf courses designed by Rees Jones and a state-of-the-art Golf Academy.

 

About Foxwoods and MGM Grand at Foxwoods

North America’s largest casino, Foxwoods Resort Casino® is located in the rolling hills of southeastern Connecticut and is easily accessible from Boston, New York, Hartford, and Providence. Owned by the Mashantucket Pequot Tribal Nation, Foxwoods features six casinos with more than 7,200 slots, 380 table games, the only WPT World Poker Room™ in New England, High Stakes Bingo, and Ultimate Race Book. There are 1,416 guest rooms and suites in three hotels, more than 30 restaurants, a luxurious spa, more than 50,000 square feet of premium meeting and event space, 24 retail shops, and five entertainment venues, including the 1,400-seat Fox Theatre. Conveniently located adjacent to Foxwoods is Lake of Isles™, featuring two 18-hole championship golf courses designed by Rees Jones and a state-of-the-art Golf Academy. In May 2008, the MGM Grand at Foxwoods® debuted, adding 825 luxurious guest rooms, 115,000 square feet of meeting space, the 4,000-seat MGM Grand Theater, a 21,000-square-foot spa, and more dining, retail, and gaming facilities, bolstering Foxwoods’ preeminence as the East Coast’s ultimate casino resort destination. Foxwoods supports responsible gaming, and plays a leadership role in the Connecticut Council of Problem Gambling, of which it was a founding entity. For more information, call 1-800-FOXWOODS or visit www.foxwoods.com [2].

 

About the Mashantucket Pequot Tribal Nation

The Mashantucket Pequots are a native Algonquin people in southeastern Connecticut, having endured centuries of conflict, survival, and continuity on and around one of America’s oldest Indian reservations, established in 1666. As the first native people within the borders of the continental United States to suffer attempted genocidal massacre by Puritan Colonists in 1637, the Pequots and their repatriation is an unprecedented story of restoration exhibited in detail at the Tribe’s world-class Museum and Research Center (www.pequotmuseum.org [3]). Today the Mashantucket Pequot Tribal Nation owns the largest resort casino in the world, Foxwoods Resort Casino (www.foxwoods.com [2]), along with several other economic ventures including the Lake of Isles Golf Course (www.lakeofisles.com [4]), a joint-venture partnership establishing the MGM Grand at Foxwoods, and Foxwoods Development Company dedicated to world-class resort development throughout the United States and Caribbean. All together, the Mashantucket Pequot Tribal Nation remains one of the State of Connecticut’s highest tax payers and largest employers. Likewise, the Tribe provides significant financial contributions to state and local nonprofit organizations that support neighboring communities.                             

About Mullen

Mullen is a full-service modern advertising agency, integrating disciplines from creative to direct response, digital marketing, public relations and social influence, media planning and buying, and performance analytics. Mullen is a brand defined by a strong and enduring culture of collective entrepreneurialism. We build and grow businesses. Mullen believes in the power of unbound, a way of thinking that frees us from convention and introduces us to new possibilities. Agency clients include LendingTree, Match.com, Ask.com, Zappos, Four Seasons Hotels and Resorts, U.S. Department of Defense, MassMutual, La Quinta Inns & Suites, Panera Bread, Grain Foods Foundation, SunTrust, General Motors, HSBC, The Stanley Works, Boston Bruins, New England Aquarium and Highmark Blue Cross Blue Shield. Headquartered in Boston, Massachusetts, the agency operates offices North Carolina; Detroit and Pittsburgh.  Mullen is an independent brand within the Interpublic Group of Companies. For more on Mullen, visit www.mullen.com [5]. 

 

About Aurnhammer LLC

At Aurnhammer, we make media tools that work. We effectively harness complex technologies by creating clear paths of communication with our clients.  True collaboration allows our projects to achieve their functional and creative potential. Aurnhammer’s principals, Paul McCarthy and Bill Aurnhammer have a combined 40 years of media experience, providing creative solutions for a wide variety of clients, including: Sony Music Entertainment, Foxwoods Resort Casino, Showtime Networks, The New York Jets, Clorox, Getty Images, Lincoln Center, Lime Networks, Stanley Hand Tools and Viacom.