CBS MOBILE LAUNCHES CBS NEWS APP FOR THE iPHONE AND iPOD TOUCH

CBS News and CBS Mobile today announced the CBS News application for the iPhone and iPod touch. The free application delivers breaking news, video, and instant access to Twitter feeds on hot topics from CBS reporters, as well as users from around the globe. The new app also offers dedicated sections for each of CBS News’ award-winning shows, featuring full-length episodes on-demand and access to CBSNews.com original programming. The application is available now from the App Store [1].

 

Drawing on the enormous national reporting resources of CBS News and CBSNews.com, and leveraging the best features of the iPhone—including video, search and sharing—the CBS News application features the latest articles, slide shows, and video gathered from CBS News crews around the world as the news unfolds throughout the day.  The app also offers a unique perspective with Twitter integration, with access to insights and breaking news from the Twitter feeds of more than 40 CBS News reporters, plus Twitter feeds from users across the globe, all organized by topic.  

       

         "The world-class journalists of CBS News deliver a constant flow of award-winning news, information and analysis across multiple platforms to keep our audiences knowledgeable and fully informed 24 hours a day," said Sean McManus, President, CBS News and Sports. “This CBS News mobile App is a robust, user-friendly product extending customized, branded, up-to-the-moment CBS News content to a new audience - when they want it, how they want it, where they want it." 

 

“The new CBS News mobile application gives our users instant access to the latest news and information anytime, anywhere,” said Mark Larkin, Vice President of CBSNews.com.  “The app allows existing fans to view their favorite CBS News and CBSNews.com shows, and also offers a new and convenient way for users to discover and experience the depth of CBS News coverage.”

 

“People are increasingly interested in tracking news by topic in order to see insights and opinions from a larger community,” said Rob Gelick, Vice President, CBS Mobile. “The CBS News mobile application is the first app to integrate Twitter feeds from users around the globe alongside feeds from our own news personalities to offer a well-rounded and unique perspective on the day’s breaking news.”

 

 

Features of the CBS News application include:

 

·         Breaking News:  The latest breaking news and developments on stories throughout the day from CBS News and CBSNews.com.

·         CBS News Shows Home Pages:  Dedicated pages with articles and features for each award-winning CBS News program, including CBS EVENING NEWS WITH KATIE COURIC, THE EARLY SHOW, 48 HOURS MYSTERY, 60 MINUTES, SUNDAY MORNING, FACE THE NATION, and UP TO THE MINUTE, make it easy for users to find their favorite content. Full length on-demand episodes are also available for the CBS EVENING NEWS WITH KATIE COURIC, 60 MINUTES, 48 Hours MYSTERY, and THE EARLY SHOW.

·         CBSNews.com Webcast Home Pages: Dedicated pages for CBSNews.com original webcasts, including @KATIECOURIC, WASHINGTON UNPLUGGED, THE TOMORROW SHOW, and DOC DOT COM.

·         Twitter Feeds: Insights and breaking news from more than 40 live CBS News Twitter feeds. Users can navigate by specific reporters, by shows, or by topic through the unique “News Trends” section—a collection of the top stories from feeds across Twitter.

·         Social Media Integration: The CBS News iPhone application ties into all popular social networks such as Twitter, Digg and Delicious. Users can now share stories, videos and images with others in their social networks.

·         Weather Targeted to Your Location: Powered by AccuWeather, the CBS News application provides real time, and extended weather forecasts targeted automatically by each user’s location. Users can also check weather conditions in other cities.

 

CBS Mobile partnered with Treemo Labs to develop the application, and Transpera to power the video and ad capabilities in the application. The CBS News application is now available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/ [2].

 

The CBS News app is also currently available on the Blackberry platform (http://blackberry.cbsnews.com [3]), and CBS Mobile will launch applications for the Android OS and Palm Pre, which will be available later this fall.

 

 

About CBS News 

CBS News is the news and information arm of CBS Corporation, dedicated to providing the best in journalism under standards it pioneered at the dawn of radio and television and continues to set in today's digital age. Headquartered in New York, CBS News includes bureaus across the globe and influential, critically acclaimed programs providing newsmaking features and interviews, investigative reports, analysis and breaking news 24 hours a day, seven days a week, utilizing a multi-platform model for news distribution across television (CBS Television Network), radio (CBS Radio Network), the Internet (CBSNews.com) and hand-held devices (CBS Mobile). CBS News' multiple-award-winning programs include its flagship daily news program THE CBS EVENING NEWS WITH KATIE COURIC, #1 news magazine 60 MINUTES, fastest growing network morning program THE EARLY SHOW, top-rated true-crime magazine show 48 HOURS MYSTERY, newsmaking Washington public-affairs show FACE THE NATION and #1 Sunday morning program SUNDAY MORNING.  Other CBS News originals range from CBS Radio's WORLD NEWS ROUNDUP, broadcasting's longest running program, to CBSNews.com's innovative new webcasts and blogs, available at www.cbsnews.com. 

 

About CBS Mobile

CBS Mobile, a unit of CBS Interactive Inc., is charged with building CBS Corporation's wireless business across entertainment, sports and news for CBS, The CW, and CBS Paramount Television.  As part of this mission, CBS Mobile offers consumers some of the most innovative and best-of wireless content available today, ranging from the nation's first mobile video alerts for CBS Mobile News, CBS Sports Mobile and entertainment properties, to some of the nation's largest mobile Web sites, made-for-mobile video on all major carriers, a 24/7 mobile television network, and partnerships with the world's more leading edge mobile technology and ad targeting companies.  CBS Corporation is the parent company of CBS Interactive Inc.

 

About CBS Interactive

CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment.  With more than 200 million people visiting its properties each month, it is the 8th largest Web property globally and the 5th largest Web property in the U.S. in terms of unique video viewers. Its portfolio of leading brands, which include CNET [4], CBS.com [5], CBSSports.com [6], GameSpot [7], TV.com [8], BNET [9], CBS RADIO [10] and Last.fm [11], span popular categories like technology, entertainment, sports, news and business.