Ericsson (NASDAQ:ERIC) and Kaixin001, the largest and fastest-growing
social networking site in China, are joining forces with a three-year
partnership to develop innovative mobile applications that will help
millions of users access the site wherever and whenever they want.
Launched in March 2008, Kaixin001 already has more than 50 million
subscribers in China and among Chinese speakers across the world, and
is attracting about 200,000 new registrations a day.
With subscribers now mainly accessing the website via their PCs, the
cooperation between Ericsson and Kaixin001 will bring new
applications that will allow users to manage their virtual space,
interact with friends and stay updated on their online communities,
all via their mobile devices - anytime, anywhere.
Future services could include real-time uploading of photos and
videos from mobile phones, SMS alerts on a favorite celebrity's
activities, and location-based services, such as checking if friends
are nearby.
This builds on Ericsson's portfolio partnership agreements with
social networking service providers. Under the agreement, Ericsson
will not only work with Kaixin001 to develop innovative mobile
applications, but will also create opportunities for Kaixin001 to
cooperate with other social networking services, telecom operators
and advertising agencies at home and abroad.
Cheng Binghao, President of Kaixin001, says: "We are very excited to
be partnering with Ericsson to bring our users fun, innovative and
easy-to-use mobile applications that will let them take the Kaixin001
experience wherever they are, whenever they want it. This partnership
will open new revenue streams and allow us to take our leading social
networking site to the next level."
Mats H Olsson, President of Ericsson Greater China, says: "We are
proud to be partnering with Kaixin001 to explore the unlimited
business opportunities within the multimedia and internet segments.
Ericsson has a superior multimedia offering in a world where telecom,
internet and media industries are converging."
Notes to editors:
Pictures are available here:
www.ericsson.com/ericsson/press/photos/index.shtml [1]
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Ericsson is the world's leading provider of technology and services
to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile
technologies, and provides support for networks with over 1 billion
subscribers and has a leading position in managed services. The
company's portfolio comprises of mobile and fixed network
infrastructure, telecom services, software, broadband and multimedia
solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with
feature-rich personal mobile devices.
Ericsson is advancing its vision of "to be the prime driver in an
all-communicating world" through innovation, technology, and
sustainable business solutions. Working in 175 countries, more than
75,000 employees generated revenue of SEK 209 billion (USD 32.2
billion) in 2008. Founded in 1876 with the headquarters in Stockholm,
Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New
York.
www.ericsson.com
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Links:
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