Research In Motion introduced a new version of its BlackBerry Bold smartphone, less than a week after announcing a successor to its Storm phone. The actions come as RIM and its rivals gear up for the critical fourth-quarter holiday shopping season.
[1]The new Bold phone, called the BlackBerry Bold 9700, will be available through AT&T Mobility and T-Mobile USA, among other carriers around the world. The upgrade replaces the original Bold's trackball with an optical track pad and also has a faster browser and a slimmer and lighter profile than the original. The device is meant to appeal to enterprise users and serve as a high-end smartphone for consumers.
"We think it's a major upgrade that appeals to professionals and to consumers, both men and women," RIM co-CEO Jim Balsillie said in an interview with Reuters.
The Bold 9700 runs on BlackBerry OS 5.0, has a 624 MHz processor, 256 MB of flash memory, GPS, a 3.2-megapixel camera, a 3.5 mm headset jack and a microSD slot capable of holding up to 16 GB. The phone also supports WiFi calling via UMA, a feature T-Mobile is touting heavily.
AT&T will sell the Bold 9700 for $199.99 with a two-year contract and after a $100 mail-in rebate. T-Mobile will sell the phone for $199.99 with a two-year contract. Neither carrier offered a specific release date, but AT&T said the device will be available in "the coming weeks" and T-Mobile said it will be available "in time for the holiday season."
For more:
- see these pictures and specs [1]
- see this Reuters article [2]
- see this RIM release [3]
- see this AT&T release [4]
- see this T-Mobile release [5]
Related Articles:
RIM releases BlackBerry Storm2, touts improvements [6]
RIM poised to Storm back into consumer market [7]
RIM's revenue jumps 37%, but outlook disappoints
[8]BlackBerry Bold [9] arrives in AT&T stores [8]
Links:
[1] http://www.fiercewireless.com/slideshow/pictures-and-specifications-blackberry-bold-9700
[2] http://www.reuters.com/article/rbssTechMediaTelecomNews/idUSN2043449620091021
[3] http://www.fiercewireless.com/press-releases/rim-introduces-new-blackberry-bold-9700-smartphone
[4] http://www.fiercewireless.com/press-releases/bold-gets-even-better-t-customers-new-blackberry-bold-9700-0
[5] http://www.fiercewireless.com/press-releases/t-mobile-usa-offer-first-3g-blackberry-smartphone-voice-calling-over-wi-fi
[6] http://www.fiercewireless.com/story/rim-releases-blackberry-storm2-touts-improvements/2009-10-15?utm_medium=rss&utm_source=rss&cmp-id=OTC-RSS-FW0
[7] http://www.fiercewireless.com/story/rim-poised-storm-back-consumer-market/2009-10-14
[8] http://www.fiercewireless.com/story/rims-revenue-jumps-37-profit-takes-hit/2009-09-24
[9] http://www.fiercewireless.com/story/blackberry-bold-arrives-t-stores/2008-11-04