Sony says the Apple/Disney deal for ABC programs on the video iPod was a wake up call for Hollywood studios. Since then every major studio has done some reorganizing to gear up for mobile television. Sony Pictures Digital currently has a deal with Italian mobile operator H3G, a subsidiary of Hong-Kong based Hutchison Whampoa. Sony and others are looking for more despite the technology's infancy. Article [1]
Links:
[1] http://www.pcworld.com/news/article/0,aid,123763,00.asp