New York, NY – Magnify.net reported today that after six months of powering all
video for New York Magazine, the site has seen a dramatic 150% boost in total
video traffic. The numbers provide solid evidence that consumer publications who
embraced multi-source video are seeing significant increases in traffic and ROI
as a result.
New York Magazine, who switched from video platform The Feedroom to
Magnify.net in the spring of 2009 has fully adopted the Magnify multi-source
solution, doubling the number of videos offered on NYMag.com since the
transition.
Said NYMag.com General Manager Michael Silberman of the growth: “The added
traffic comes from two-sources, the first is the increased video views created by
adding discovered video to the site, which accounts for 40% of video plays. The
second source of traffic is from NYMag produced videos; this is the hidden
benefit of Magnify's platform - that in fact creates significant and measurable
value. NYMag produced videos saw an average of 43% more plays each month
than with their previous vendor.”
With the vast majority of the new videos curated from across the web using the
Magnify.net video aggregation tools, NYMag has not only increased their video
library and traffic, but importantly has also seen a 43% increase in video plays for
in-house produced content. The high numbers are proof that using a mix of
contextual video from 3rd party sources in conjunction with in-house produced
content not only drives video traffic, but increases traffic through out the site.
“The question that publications have always asked is Ê»will adding curation reduce
the number of views of my high-quality videoʼ” said Magnify.net CEO Steven
Rosenbaum. “Now we know the answer. A rising tide lifts all boats. Adding
aggregated and curated video increases views of all video, and increases pre-roll
inventory as well.”
ABOUT MAGNIFY.NET
Magnify.net lets publishers immediately deploy a Media 2.0 strategy by
leveraging their best media assets and combining them with those curated and
uploaded by their community from across the social Web. Magnify.net provides a
cost-effective and automated service that features and delivers a unique and
engaging video mix. The platform currently serves 60,000 web publishers. For
more information please contact Billy Linker at billy@magnify.net
ABOUT NEW YORK MAGAZINE
New York magazine aims to reflect back at its readers the energy and excitement
of the city itself. With assertive reporting, stylish writing, imaginative packaging,
and elegant photography and design, the magazine chronicles the people and
events that are forever reshaping New York and helps readers navigate the
countryʼs largest, most dynamic city. Its Web site, nymag.com, is a smart, critical
guide to life in the city for readers who want to stay on top of the players, trends,
culture and politics of city life.