CashEdge and Firethorn to Launch Integrated Mobile Person-to-Person Payments Solution for Financial Institutions

CashEdge, Inc. (www.cashedge.com [1]), the leading provider of Intelligent Money Movement(TM) services, and mobile commerce enabler Firethorn Holdings, LLC, a Qualcomm company (Nasdaq: QCOM), announced today that the companies have entered into a strategic relationship to bring to market an integrated mobile person-to-person (P2P) payments solution integrating CashEdge’s POPmoney P2P payments service and Firethorn’s Mobile Wallet solution.

The integrated mobile P2P solution will enable financial institutions to offer their customers the ability to send electronic payments using CashEdge’s POPmoney from within their Firethorn mobile banking application, by simply using the email address or mobile phone number of the recipient. This comprehensive mobile P2P banking solution will give consumers greater control over their finances, enabling them to pay other people whenever and wherever they want.

The convenience and security of using a service offered by one’s existing financial institution is compelling for consumers. According to CashEdge’s 2009 consumer survey, 77 percent of consumers would prefer to use a P2P payments service offered through their financial institution compared to an independent service.

"Consumers are demanding new payment solutions, particularly the ability to conveniently and securely send payments while on the go," said Ben Ackerman, Vice President of product strategy for Firethorn. "This Firethorn and CashEdge relationship is an excellent fit, both in terms of business and technical capabilities. We already have many common customers and prospects who have been asking for a holistic P2P solution, and now we can put those customers on the path to mobile commerce."

"Firethorn’s Mobile Wallet application is an innovative service that successfully helps meet the demands of today’s consumers for easy and convenient mobile banking solutions," stated Neil Platt, Senior Vice President and General Manager, US Banking, CashEdge Inc. "CashEdge is always looking for opportunities to broaden the scope of our services and deliver cutting-edge services to financial institutions, and working with Firethorn further enables us to meet those goals."

POPmoney is the first email and mobile person-to-person payments (P2P) service for financial institutions that allows customers to send an electronic payment, from within the online or mobile banking site, by simply using the email address or mobile phone number of the recipient. Likewise, the recipients of the payment can receive the funds directly into their account. Firethorn’s Mobile Wallet solution enables bank customers to use their mobile devices to view account balances, check credit card balances, transfer funds between accounts, view and pay bills, and access other services such as loyalty programs and targeted offers.

CashEdge will showcase POPmoney at the BAI Retail Delivery Conference on November 3 - 5, 2009 in Boston, at booth #725.

Firethorn can also be found in the exhibit hall at the BAI Retail Delivery Conference on November 3 - 5, 2009 in Boston, at booth #232.

About Firethorn

Firethorn Holdings, LLC, a Qualcomm company (Nasdaq: QCOM), is providing an important link in the emerging mobile commerce ecosystem. As a pioneer in mobile banking, Firethorn is transforming the traditional wallet into a streamlined, efficient and protected mobile revenue channel that will bridge relationships among financial institutions, retailers, wireless operators and consumers. Firethorn’s innovative technology creates easily accessible, branded and personalized mobile commerce channels that give consumers access to their accounts, offers and transactions while on the go. For more information about Firethorn, visit www.firethornmobile.com [2].

About CashEdge

CashEdge is the leader in Intelligent Money Movement(TM) services providing innovative payment solutions to financial institutions for their retail and small business banking customers. CashEdge’s services include mobile and online person-to-person (P2P) payments and small business payments. CashEdge currently serves hundreds of leading financial institutions, including seven of the ten largest banks in the country.

CashEdge’s industry leading products include POPmoney(TM) for person-to-person payments; OpenNow®/FundNow® for new account opening and funding; TransferNow® for Consumers, which includes Me-to-Me Transfers and Third Party Transfers; and TransferNow® for Small Businesses, which includes Invoicing, Me-to-Me Transfers, Employee Payments and Vendor Payments. All CashEdge products are supported by industry-leading risk management capabilities that leverage proprietary technology to help financial institutions mitigate risk and decrease fraud exposure.

The Company is headquartered in New York with offices in Silicon Valley and India. For more information, visit www.cashedge.com [1].