NextWeb Media, the market-leading digital content provider, announced today that the company has changed its corporate name to Snackable Media (www.snackablemedia.com [1]).
Being at the forefront of growing trends in consumer habits, the company has been focused on delivering exclusive products through online and mobile channels to millions of consumers who “snack” on content in spare moments throughout the day.
“The name change reflects the distinctive qualities that have made our products so well-received in the marketplace,” says the company’s CEO, Eyal Yechezkell. “As a leader in the digital content space, we feed the craving for entertainment and information with bite-sized portions. We cater to today’s consumers, the ‘digital snackers.’ ”
Founded in 1999 by Yechezkell and Itai Kathein, Snackable Media has rapidly grown its proprietary network over the past decade, expanding a suite of subscription-based products. Offerings include online shopping marketplaces and social mobile communities such as Predicto (www.predicto.com [2]), Snackable Media’s flagship product. Launched in the US, and now available in the United Kingdom, Canada and Australia, Predicto has been named the largest premium mobile service by Nielsen Mobile and is part of the Mobile Marketing Association’s Consumer Best Practices Committee.
In addition, visitors to Predicto.com can find an online TV show, entertainment blog, user comments posted via SMS, as well as additional features that complement the service’s mobile engagement.
Advancements in technology and a surge in consumer adoption have not only paved the way for mobile devices to become the “Third Screen”, they are also driving media convergence across TV, Internet and mobile channels. Moreover, they have highlighted the unique way in which consumers digest content on the go. “News and entertainment are increasingly packaged for mobile consumption. Our services are geared towards the very same audience that views short video clips and follows status updates 160 characters at a time,” says Itai Kathein, President of Snackable Media.
Revenues in the mobile data and digital content sector are projected to exceed $40 billion in 2009. The mobile market, which consists of more than 270 million cell phone subscribers in the U.S., has experienced rapid growth, driven by more capable smart phones, faster networks and consumers’ burgeoning appetite for third party mobile content.
About Snackable Media
Snackable Media (www.snackablemedia.com [1]) is a fast-growing digital content provider. The company has developed a suite of innovative, subscription-based products designed to engage today’s consumer. The Snackable Media team brings together years of experience in developing and supporting industry-leading brands while building key alliances with media and telecommunications companies.
Links:
[1] http://www.snackablemedia.com/
[2] http://www.predicto.com/