Mogreet, the company behind the
world's first mobile video messaging platform, today announced the debut of
its game-changing mobile marketing solution, the Mogreet Mobile Video
Marketing Platform. Mogreet's platform can deliver short format videos to more
than 200 million U.S. mobile devices, while measuring the effectiveness and
ROI of each campaign in real-time. Mogreet clients routinely experience open
rates, video views and click-through rates 15 to 25 times higher than other
forms of advertising media. And by virtue of the fact that mobile customers
react to text messages in 20 seconds on average -- versus hours or days for
email -- brands see results almost instantly. Marketers also benefit from the
inherent virality of Mogreet Mobile Video Marketing, as mobile messages can
simply and easily be shared amongst friends, which can result in 5 to 10 times
additional reach.
"It's 1993 all over again ... only this time, rather than email, the race is
on to harness mobile to build a direct relationship with the end consumer,"
commented James Citron, CEO, Mogreet. "The ability to deliver your message in
video to just about every mobile phone in the U.S., and not just smart phones
with Internet plans, means marketers are not forced to sacrifice reach when
they add mobile to their marketing mix."
"Over 150 million U.S. consumers do not own a smartphone, and most have never
seen a video on their mobile phone. With Mogreet, we have designed a way to
reach these consumers and enable brands to communicate in rich, engaging
media, creating an iPhone-like experience across all major cell networks and
phones, " explained Jay Goss, Senior Vice President of Sales and Marketing,
Mogreet.
Mogreet is expanding marketers' reach by harnessing the power of over
four-billion text messages sent each day in the United States from consumers
of all ages, including adults 35-44 who now send more texts than place calls.
Mogreet's platform has been utilized by leading brands in numerous verticals
from hospitality -- including the launch of a sixty-property line of hip
hotels -- to apparel, retail and entertainment, with four #1 box office film
releases.
For additional information, please visit www.mogreet.com, or text 'Media' to
21534.
About Mogreet
Mogreet is the world's first mobile video marketing platform, enabling
marketers to combine the expressiveness of video with the ubiquity of text
messaging to create the most effective way to communicate to over 200-million
mobile phones across all major carriers in the United States. Founded in
2006, the company has raised $7MM USD in venture capital from Ascend Venture
Group, Black Diamond Ventures, DFJ Frontier and Spyglass Ventures. Mogreet is
headquartered in Venice, California.
