NEW YORK--(Business Wire)--
Dailymotion and The Orchard (NASDAQ: ORCD), a full service media company
specializing in the distribution of music and video entertainment, today
announced a partnership to distribute music videos from The Orchard to
Dailymotion`s global user base of 60 million unique visitors (source: comScore
August 2009). The partnership combines the vast content library of The Orchard
with Dailymotion`s massive reach as the second largest Web video site in the
world.
The partnership will launch with over 5,000 videos reaching Dailymotion`s large
community of independent music fans. Dailymotion will promote the videos through
programming on its home page and music channel as well as the highly viral
habits of Dailymotion`s music fans.
"Partnering with The Orchard will further strengthen our already strong offer to
our large audience of independent music fans. It also provides a valuable
opportunity for our advertisers to reach a large audience of fiercely
independent music lovers," said Joy Marcus, General Manager of Dailymotion US.
Dailymotion`s advertisers include top brands such as Proctor & Gamble, Disney,
and MTV.
"Providing our music videos to Dailymotion`s community of independent music fans
will result in enormous value and reach for our artists and labels around the
world," commented Brad Navin, Executive Vice President of The Orchard.
Over the last year, Dailymotion has almost doubled its global and US audience
while vastly expanding its library of premium independent and TV content.
About Dailymotion
As one of the leading sites for sharing videos, Dailymotion attracts 60 million
unique monthly visitors and one billion videos views worldwide (source:
comScore, August 2009). Dailymotion offers the best content from users,
independent content creators and premium partners. Using the most advanced
technology for both users and content creators, Dailymotion provides
high-quality and HD video in a fast, easy-to-use website that also automatically
filters infringing material as notified by content owners. Offering 18 localized
versions, Dailymotion's mission is to provide the best possible entertainment
experience for users and the best marketing opportunities for advertisers, while
respecting content protection. www.dailymotion.com.
About The Orchard(R)
Headquartered in New York and London with operations in 25 markets around the
world, The Orchard (NASDAQ: ORCD) is a full service media company specializing
in the distribution of music and video entertainment. Founded in 1997, the
company is a global leader in digital marketing and distribution, driving sales
across more than 730 digital storefronts and mobile carriers in 69 countries.
Fostering creativity and independence, The Orchard enables labels, artists and
rights holders to grow and monetize audiences globally. For further information
please visit www.theorchard.com.
For Dailymotion:
Ephraim Cohen, 917-215-5413
cohen@fortexgroup.com
or
For The Orchard:
Cornerstone
Ed James, 212-652-9295
ed@cornerstonepromotion.com