A new analysis from Juniper Research of the $110bn NFC opportunity forecasts that one in every six mobile subscribers globally will have an NFC enabled device by 2014. Currently adoption is centred on the Far East, with use very limited outside of this region.
The NFC report determined that payments and retail transactions such as coupons would combine to transform the phone into not only a payment tool but also a retail tool in addition to its many current functions.
Report author Howard Wilcox stated: "Our research found that both the business model and the rollout of POS (Point of Sale) NFC readers at merchant locations are issues that need solving - depending on the country. As these are overcome NFC is poised to enter an operational build up phase culminating in mass service rollouts across many countries, typically in metro areas driven by transport ticketing."
Further findings from the NFC research include:
The Juniper Research report examines the opportunities available in both the mobile payments market and the mobile retail market (smart posters and coupons), as well as newly emerging interim solutions such as stickers & SD cards. This report features detailed six year forecasts across eight regions of the world, for shipments of NFC enabled devices and interim NFC solutions, NFC devices in use for payments, transactions traffic, NFC transaction value and coupons and smart poster ARPU until 2014.
Juniper Research conducted primary research interviews with CxO level management from key industry players.
NFC whitepaper and further details of the study, ‘NFC Mobile Payments & Marketing Opportunities: Forecasts & Analysis 2009 - 2014' can be freely downloaded from the Juniper website.
Juniper Research (www.juniperresearch.com [1]) provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.
Links:
[1] http://www.juniperresearch.com