In the news release, 2009 MMA Global Mobile Marketing Award Winners Announced During Fifth Annual Awards Ceremony at Mobile Marketing Forum, issued 18-Nov-2009 by Mobile Marketing Association over PR Newswire, we are advised by the company that under the "Mobile Innovation: Creativity" award category, the only bullet should read "Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI A.S." rather than "SMS 2.0 - Changing the paradigm for Mobile Marketing, RABARBA ILETISIM HIZMETLERI A.S." as originally issued inadvertently. The complete, corrected release follows:
2009 MMA Global Mobile Marketing Award Winners Announced During Fifth Annual Awards Ceremony at Mobile Marketing Forum
LOS ANGELES, LONDON, SINGAPORE and SAO PAULO, Nov. 18 /PRNewswire/ -- The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, announced the winners of its Fifth Annual Global Mobile Marketing Awards during the Annual Dinner and Awards Ceremony on November 17 at the Mobile Marketing Forum in Los Angeles. As the MMA's highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes.
(Logo: http://www.newscom.com/cgi-bin/prnh/20090715/LA46363LOGO)
"The MMA, its members and the entire mobile marketing community come together each year to honor our industry's exemplary campaigns and remarkable leaders throughout the world," said Mike Wehrs, president and CEO of the MMA. "We congratulate this year's winners and finalists on their outstanding achievements, and look forward to their continued success as they help advance the mobile marketing channel's evolution in the years to come."
Each year, the MMA's highly anticipated awards ceremony serves as the conclusion of the Mobile Marketing Forum (www.mobilemarketingforum.com). The MMA received hundreds of submissions in 12 categories from companies across the globe. Winners are selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.
The 2009 MMA award winners, by category and region, are:
Mobile Display Campaign
North America
Central & Latin America
Europe, Africa and Middle East
Asia Pacific
Global
Mobile Messaging Campaign
North America
Central & Latin America
Europe, Africa and Middle East
Asia Pacific
Global
Emerging Technology Campaign
North America
Central & Latin America
Europe, Africa and Middle East
Asia Pacific
Multi-Mobile Channel Campaign
North America
Central & Latin America
Europe, Africa and Middle East
Asia Pacific
Global
Mobile Social Media Campaign
North America
Europe, Africa and Middle East
Asia Pacific
Cross-Media Integration Campaign
North America
Central & Latin America
Europe, Africa and Middle East
Asia Pacific
Global
Best Mobile Campaign Overall: (three-way tie)
The award winners for the 2009 MMA Industry Awards are:
Mobile Innovation: Creativity
Mobile Innovation: Reach
Social Impact
Award for Overall Excellence
The award winners for the 2009 MMA Academic awards are:
Academic of the Year Individual
Academic of the Year Institution
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over 40 countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association's global headquarters are located in the United States and it has regional chapters, including North America (NA), Europe, Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit http://www.mmaglobal.com/www.mmaglobal.com.
SOURCE Mobile Marketing Association
