Analyzing the world's 10 biggest handset makers in Q3

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The numbers are in, and it's time to make sense of the data. ABI's Michael Morgan checks out the world's 10 largest branded cell phone makers in the third quarter of 2009, providing sales data as well as insight into their strategy and competitive position in the market.

Though most research firms only list the market's top five handset makers, ABI lists the full top 10 (though, for competitive reasons, ABI does not disclose shipments numbers for the Tier 2 players).

A few notes: ABI's numbers represent "sell in," or phone shipments into the retail channel, rather than "sell out," or sales to consumers. Further, ABI's ranking only counts phones that carry the manufacturer's brand. Therefore, phones that bandy a carrier's logo without a hint of which company actually built the device are not counted.

[1]Click here to get started [1].

And see ABI's first quarter rankings [4] and second quarter rankings [5].