QUALCOMM has gotten quite savvy in its old age. The wireless chipmaker said it has begun developing mobile TV chips based on the DVB-H standard, although it believes the technology is inferior to its MediaFLO technology. But QUALCOMM has learned a big lesson throughout the years: It needs to put technology biases aside and look at the bigger market. The company still holds the stigma, especially in Europe, of being a CDMA IS-95 zealot, which was the instigator of technology wars in the late 1990s when standards bodies were developing 3G specs. But now it's reaping rewards from both the CDMA2000 and W-CDMA chip market. Today, QUALCOMM can't ignore the fact that most of Europe will be deploying DVB-H technology.
For more about QUALCOMM's DVB-H plans:
- read this article [1] from TeleClick
Links:
[1] http://www.teleclick.ca/2006/03/qualcomm-develops-dvb-h-based-mobile-tv-chips/