Metric: World Cup roaming fees to total €36.5M

According to a recent report from Informa Telecoms and Media, visitors to Germany attending the World Cup will spend a combined total of €36.5 million on roaming fees for mobile calls, text and video messages. The metric breaks down easy enough: Informa predicts there will be more than 1 million football fans attending the World Cup and they estimate each person will spend an average of €36.5 on roaming charges during their stay. A typical visitor will probably make 10 voice calls, send eight text messages, generate a single data session, send one video message and receive about six calls during their visit. The €36.5 million figure may even rival the expected "tens of millions of dollars" the FIFA World Cup will bring in from mobile video broadcasts and clips in 100 markets worldwide.

For more on World Cup roaming revenues:
- see the Informa Telecoms and Media site [1]
- check out this article [2] from Hollywood Reporter for FIFA mobile video revenues